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Referrers do not need to have previously bought from your business. A visitor browsing your website can register on your referral landing page and refer a friend without ever having placed an order.

Why Non-Paying Referrers Are Allowed

Allowing visitors to register as referrers is useful when someone isn’t ready to buy themselves but knows a friend who would be interested in your products or services. The reward on offer for their friend’s first order gives them a reason to share, and that reward can also encourage the referrer to become a customer themselves in future.

What Happens When Someone Registers as a Referrer

Once a visitor completes registration, the Mention Me platform classes them as a Referrer and treats them as an existing customer, even though they haven’t made a purchase yet. This classification has two consequences:
  • They can no longer be referred by another friend
  • They can’t claim the introductory offer that’s normally available to new referees
If you only want paying customers to be eligible to register as referrers, see How to Restrict Referrer Eligibility to Paying Customers.
For guidance on manually changing a customer’s status between non-paying and paying, see How to Change a Customer’s Status.
Last modified on July 10, 2026