What you’ll find here
How A/B Testing Works
Understand the Bayesian modelling approach behind Mention Me’s experimentation engine and how significance is determined.
How to Set Up an A/B Test
Step-by-step guide to creating and launching a test using templates or custom configurations.
Best Practices
Planning principles, proven test templates, and tips for getting the most from your experiments.
Understanding Variation Metrics
How variation-level metrics differ from campaign metrics and why they give more accurate experiment evaluation.
Propensity to Refer
How Mention Me segments customers by their likelihood to refer and optimises their post-purchase experience.