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Running A/B tests is one of the most effective ways to optimise your referral campaigns. With the updated test creation flow, you can launch smart experiments in minutes using proven templates or create custom tests tailored to your goals.

A guided walkthrough of setting up an A/B test in the Mention Me platform.

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Step-by-Step Guide

1

Navigate to the Right Campaign

In the left-hand menu, click Campaigns, then click View on the campaign you’d like to test. On the campaign dashboard, click Run an A/B test at the top of the page.
Run an A/B Test button on campaign dashboard

The Run an A/B Test button at the top of the campaign dashboard.

2

Choose a Test Template or Create a Custom One

Select one of the 12 pre-built test templates based on high-performing examples from other brands. Templates are labelled:
  • Higher impact: Proven to deliver strong uplift
  • Lower effort: Quick and easy to implement
Filter templates using the toggles at the top of the gallery.
A/B test template gallery with impact and effort labels

The A/B test template gallery, showing templates labelled by impact and effort.

For more flexibility, choose Custom test to configure your own experience.
Custom test configuration option

The Custom Test option for configuring your own experience.

Once you’ve selected a template, click Create A/B test.
3

Configure the Variant Experience

The variant is pre-filled with best-performing defaults, for example a reduced share panel. Use Full preview to see exactly what each variation looks like.To customise the variant further, click Select share methods, pick up to six share options, then close the panel.
Variant experience configuration with share method selection

The variant experience configuration screen with share method selection.

4

Check the Test Parameters

Configure how your A/B test will run. Tell us how many unique orders you typically see in a week (less or more than 200), and smart defaults are applied to save time:
  • Confidence Level: 90%
  • Success Metric: Defaults to variation conversion rate
Running the A/B Test panel with weekly order volume, confidence level and success metric dropdown

The Running the A/B Test panel, with weekly order volume, confidence level and success metric.

Use the success metric dropdown to choose a different metric.
5

Check Test Outcomes

Control what happens when the test ends. The test ends automatically and your campaign updates:
  • If a winner is found: the winning variation is chosen
  • If a better variation is found (but no winner): the better variation is chosen
  • If no substantial difference is found: the variation you choose here takes over
All traffic then goes to the chosen variation. You can still switch the variant manually once the test has ended.
Test outcome settings with auto-conclude options

The test outcome settings showing the default auto-conclude options.

6

Launch Your Test

When you’re ready, click Run test, then choose Set live now or Schedule for later.After launch:
  • The campaign page will show your live test
  • Click View A/B Test Details to monitor real-time performance
Live test on campaign page with View A/B Test Details

The live test shown on the campaign page, with the option to view A/B test details.

7

When the Test Concludes

You’ll receive an outcome email (e.g. winner found, inconclusive). Final traffic will be routed to your selected variant.Use the Campaign Dashboard to:
  • View Detailed Results
  • Use a Different Variant (manually redirect traffic)
Concluded test results with variant routing options

The concluded test results screen with options to view results or switch variants.

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What Happens Next? Keep Testing

To achieve long-term gains, continue testing. As soon as one experiment concludes, we recommend launching another.
Last modified on November 3, 2026