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The Mention Me referral journey is powered by two key tags: the Referrer tag and the Referee tag. These tags promote referrals at optimal touchpoints and capture the information needed to issue rewards.

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Referrer Tag on the Post-Purchase Page

This tag performs two essential roles. It promotes referral to customers on the post-purchase page (the most effective touchpoint) and collects order details so rewards can be issued as applicable.
Referrer tag on the post-purchase page

The referrer tag as it appears on the post-purchase page.

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Referee Tag in the Checkout

This tag inserts a link (or form) that says: “Been referred by a friend?”. Customers who click this link will be asked to identify their referrer to receive their reward. You can control where the link appears, what it says and how it looks in the platform.
The link copy itself can’t be edited directly in the offer preview - to change the wording, request this from the Mention Me support team.
Place the referee tag in your checkout, typically close to any promo code or voucher code box, to support name referral.
Referee tag in the checkout with "Been referred by a friend?" link

The referee tag in the checkout, showing the "Been referred by a friend?" link.

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Developer Integration Guides

For technical implementation details, including all parameters, code snippets, and integration modes, see the developer tag integration guides:

Referrer Tag

Full parameter reference and implementation options for the referrer tag.

Referee Tag

Full parameter reference and implementation options for the referee tag.
Last modified on July 17, 2026