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Documentation Index

Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt

Use this file to discover all available pages before exploring further.

A locale defines the customer’s language, region, and currency. For example, the locale for UK English using GBP is en_GB. With Mention Me, you can deliver specific campaigns or referral offers by locale, passed via your integration (JavaScript tags for websites, API calls for apps) using a set format. Locale parameter format example in tag configuration You can configure locales within your campaign’s triggering or qualifying rules. Campaign locale triggering rules in the Mention Me platform

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How to segment customers by locale

Prioritise key regions/locales based on volume or value. If your referral program offers third-party rewards like Amazon vouchers, ensure those providers cover the relevant locales. Your Client Manager can help define an effective segmentation strategy.

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Different language and currency

Pass the correct locale via tags or API calls:
  • British Campaign: en_GB
  • French Campaign: fr_FR
  • Spanish Campaign: es_ES
  • German Campaign: de_DE

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Same language, different currency

Serve offers to regions using the same language but different currencies by targeting relevant locales. Example: English-language campaigns in the UK (GBP) and the US (USD) using en_GB and en_US.

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Same region and currency, different language

Create localised campaigns for users in a region who select different languages on your site. Example: Target both es_ES (Spanish) and en_ES (English) customers within Spain (EUR).

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Group regions by the same language and currency

Target multiple regions under a shared locale if they use the same language and currency. Example: Use en_EU for all English-speaking users in Eurozone countries.

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Group regions with shared language and generic offers

Useful for smaller or less-active markets. Serve a general campaign across several regions using one shared locale with a non-market-specific offer (like a percentage discount or gift with purchase). If using discount codes, ensure they’re valid across all regions. This setup does not support fixed-amount offers (e.g. £10 off) or third-party vouchers. It limits your ability to run A/B tests across locales. Contact your Client Manager for consultation.

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Locale format

The format must follow: Examples:
  • fr_FR = French / France (EUR)
  • en_IE = English / Ireland (EUR)
  • en_GB = English / UK (GBP)
Your active locales will be listed in your order form. Contact your Client Manager to add more.
Last modified on March 31, 2026