Social proof is a powerful way to increase trust and drive higher conversion rates in your referral programme, particularly for referees. By displaying how many referral rewards were given out last month, you build instant credibility and encourage referees to complete their purchase.Documentation Index
Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
Use this file to discover all available pages before exploring further.
What Is Social Proof for Referees?
Social proof displays the number of rewards issued in the previous calendar month (e.g. “2,417 rewards given out last month”). It appears on these referee-facing pages:- Referee registration (mobile & desktop)
- Referral fulfilment pages
- Fulfilment exceptions (e.g. reward already fulfilled)
- Name search variations: no match, duplicate, final no match
Performance
A/B tests show that social proof can increase referee conversion rates by 10-20%. It doesn’t impact the referrer experience.How to Set Up Social Proof
Request setup via form
Submit your request via this form. Select “Social Proof” under the A/B test type dropdown. To set a custom threshold (default = 100 rewards/month), specify it in the request description.
Best Practice
Run social proof as an A/B test before rolling out to measure uplift and effectiveness at scale.Customisation Options
Copy
- The default copy (e.g. “2,417 rewards given out last month”) performs well
- To customise, use the form above and A/B test your copy changes
Styling
- Defaults to white background and primary brand font/colour
- To change background or text colour, contact the Operations team
Positioning
- Default positions are optimised for best performance
- Custom positioning is possible — please A/B test before finalising