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What is the Share Message?

The share message is the message that the referee or friend will receive on their sharing channel (for example WhatsApp). It includes both a personalised share image and accompanying text. We have seen as high as 17% increase in purchase rate and 14% increase in overall referral conversion when using personalised share images.

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Share Image Dimensions

Dimensions for all journey images can be found here.

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Upload or Change the Share Image

1

Navigate to the Referee invited step

Go to the variation you wish to change the image for. In the left Steps menu, scroll down to the Referee invited step and click Referee invited by link.
2

Upload your image

Click into the picture to open the pop-up, click the Change image button and select your image from your device, then click save and close.
Uploading or changing the share image in the offer preview

Uploading or changing the share image in the offer preview.

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Edit the Overlay Copy

The overlay copy is the text that sits on top of the image, which gets rendered as part of the image when sent to the referee. You can style this copy to be on brand.

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Dynamic Content

Editing overlay copy with dynamic content placeholders

Editing overlay copy with dynamic content placeholders.

In the same pop-up, click the Share Copy tab and use the Overlay copy section. You can select from different dynamic content to pull in real user or brand data when the image is generated.

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Styling Options

Image styling options including fonts, size, colour, and gradient

Image styling options including fonts, size, colour, and gradient.

Click the Image styling tab to view the styling settings:
  • Fonts - select from a list of web safe fonts
  • Font size - adjust from 40px to 80px depending on message length
  • Text colour - choose between black and white text (ensure sufficient contrast with your background)
  • Text case - choose between uppercase and sentence case
  • Image gradient - adds a drop shadow to improve readability on brighter images

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Edit the Share Copy

The share copy is the message that gets sent with the image as plain text.
Editing share title and body copy with dynamic content

Editing share title and body copy with dynamic content.

In the same pop-up, click the Share Copy tab and use the Share title copy and Share body copy sections. You can select from different dynamic content to pull in real user or brand data.

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Preview Your Changes

On the right hand side of the pop-up you will see the What it will look like preview which changes in real time.

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Edit the Share Message per Channel

1

Open a draft experiment

Log into your dashboard, go to the campaign section and select one of your live campaigns. Create a draft experiment (the easiest way is duplicating an existing experiment).
2

Navigate to sharing message settings

Go to the preview section for the offer. In the preview section, go to the Referee invited by link section, select the Sharing message tab, then Personalise your sharing message.
3

Edit per channel

Click on the different tabs to edit the message for different sharing channels. Click Save and close when done.

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FAQ

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Where do I edit the sharing copy for the email the referrer sends to the friend?

This is handled in the Share by email part of the preview page.

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Why are there only 5 sharing channels I can edit the share message for?

Native Share, WhatsApp, X (formerly Twitter), Line, and SMS are the only channels where we have a share message. Email is handled in the Share by email part of the preview page.
Last modified on July 10, 2026