Skip to main content

A guided walkthrough of updating your referral campaign copy in the Mention Me platform.

Editing Your Offer Copy

1

Select Your Campaign

In the left-hand menu, click Campaigns, then select the campaign you want to update. You can create a draft to edit copy without affecting your live experience, or make changes directly to the live experience.
2

Open the Editor

To change the live version straight away, click Preview / Edit. To work on a draft first, open Drafts, Upcoming & History, open the actions menu (three dots) on the live experience and choose Duplicate to draft, then click View and edit on your draft.
Clicking Preview / Edit on the live experience

Clicking Preview / Edit on the live experience.

Duplicating to draft and clicking View and edit

Duplicating to draft and clicking View and edit.

3

Choose Your Editing Mode

Use the device icons to switch between desktop and mobile. The Steps panel on the left lists every page in the journey: for example, open Referral offer, then click Offer.
4

Edit the Copy

Turn on Edit text, then click the text you want to change. An edit panel opens.Blue tokens are placeholders, like the reward offer in the headline. You can replace them with your own text, but placeholders are recommended: when your offer changes, values like reward amounts and expiry dates update across the journey automatically. Change the words around them, and drag in more placeholders from the list if you need them.Where the panel says you can use HTML tags, you can add simple HTML, like bold text or links. Anywhere HTML isn’t accepted, it’s removed automatically. Update the Generic tab too, which shows when the customer’s name isn’t known.
5

Save Your Changes

Click Save and preview to see the change.If you’re editing the live version, the edit panel warns you that changes show to customers straight away. The first time you edit live, a pop-up appears too: click Edit and don’t show again to carry on.
Editing text with edit mode toggle and dynamic placeholders

Editing text with the Edit text mode toggle and dynamic placeholders.

Avoid editing placeholder labels (blue tokens) as this modifies all shared instances.
Dynamic personalisation and reusable content placeholders

Dynamic personalisation and reusable content placeholders.

If Edit text mode is not available (for example, if the offer is not shareable or the campaign is paused), add /edit to the end of the preview URL manually. For example: https://mention-me.com/merchant/4544/offer/113436/preview/edit?device=mobile

Leaving Comments for Content You Can’t Edit

Some content is not editable in the front end. In those cases, leave a comment directly on the preview page.
The “Been referred by a friend?” referee link is one example of this - its copy can’t be edited directly in the offer preview. To change the wording, contact the Mention Me support team.
1

Enter Comment Mode

Turn Edit text off and switch to Comment mode at the top of the Preview page.
2

Place Your Comment

Click where the change is needed to place a comment pin, type your note, and click Save. You can move or delete comment pins at any time.
Leaving a comment in comment mode on the preview page

Leaving a comment in comment mode on the preview page.

Your comment will automatically be sent to Mention Me Support for review. You’ll receive an email notification when it is resolved or replied to.

Pages with the Highest Impact on Conversion

The following pages are editable and have the greatest effect on referral conversion:
  • Referrer - Offer page: The first view after purchase, which encourages sharing.
  • Referrer - Sharing screen: Controls the share message text seen by others.
  • Referee - Registration page: The first brand interaction for new customers.
Referrer offer page and sharing screen with editable copy

Referrer offer page and sharing screen with editable copy.

Referrer emails - Share by email and Forwarded email - share the same copy.
Forwarded email copy with subject and snippet

Forwarded email copy showing subject line and snippet.

The Share by email message follows the same pattern:
Share by email referral message copy

Share by email referral message copy.

Referee registration page with editable copy

Referee registration page with editable copy.

Write copy that sounds like it’s from one friend to another — authentic and simple.

Using HTML in Copy

You can use HTML where enabled, such as on Terms & Conditions pages. Look for areas labelled “You can use HTML tags within this item”.
HTML editing in terms and conditions with highlighted editable areas

HTML editing in terms and conditions with highlighted editable areas.

A full list of available HTML tags is available at w3schools.com.

Finding and Fixing Hardcoded Placeholders

Sometimes reward values such as “$50” get hardcoded instead of using dynamic placeholders. To find and fix these:
  • Duplicate an existing offer and use text editing mode to locate and replace outdated references.
  • Use Command+F (or Ctrl+F) to search for legacy reward amounts in preview screens.
  • Replace static text with the appropriate dynamic content items to future-proof your campaigns.
If you have questions, contact the Support or On-Demand team via the request form.

Requesting a Copy Change

We always recommend customising generic copy in-house to align with your brand’s tone of voice using the steps above. If you need help, you can request a copy change in two ways:
  1. Use the comments tool - leave a comment directly on the offer preview as described above.
  2. Fill in our dedicated form - select the Help button in the bottom right corner of your dashboard, or visit the request form.
The form accepts up to five attachments. For additional files, include a Google Drive link in your submission.

Need Help?

Start a conversation with the in-platform Support widget in the bottom-right corner of your dashboard - it can usually answer this straight away. If it can’t, raise a request via the request form.
The Support widget's AI assistant asking what you need help with

The in-platform Support widget starting an AI-assisted conversation.

Last modified on November 4, 2026