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Editing Your Offer Copy

1

Select Your Campaign

Click Campaigns and select the name of the relevant campaign. You can create a draft to edit copy without affecting your live experience, or make changes directly to the live experience.
2

Open the Editor

For a live experience, click Preview / Edit. For a draft, click Drafts, Upcoming & History → experiment actions (three dots) → Duplicate (to draft) → View and edit.
Clicking Preview / Edit on the live experience

Clicking Preview / Edit on the live experience.

Duplicating to draft and clicking View and edit

Duplicating to draft and clicking View and edit.

3

Choose Your Editing Mode

Choose to edit in mobile or desktop mode using the icons provided. You can also navigate to specific pages using the left-hand journey panel, or scroll through each page individually.
4

Edit the Copy

Click the offer page you wish to edit, turn Edit text mode on, and click the portion of text you wish to change. You can also drag-and-drop dynamic placeholders into the text.
5

Save Your Changes

Click Edit and don’t show again, update your text, and press Save and preview once complete.
Editing text with edit mode toggle and dynamic placeholders

Editing text with the Edit text mode toggle and dynamic placeholders.

Avoid editing placeholder labels (blue tokens) as this modifies all shared instances.
Dynamic personalisation and reusable content placeholders

Dynamic personalisation and reusable content placeholders.

If Edit text mode is not available (for example, if the offer is not shareable or the campaign is paused), add /edit to the end of the preview URL manually. For example: https://mention-me.com/merchant/4544/offer/113436/preview/edit?device=mobile

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Leaving Comments for Content You Can’t Edit

Some content is not editable in the front end. In those cases, leave a comment directly on the preview page.
The “Been referred by a friend?” referee link is one example of this - its copy can’t be edited directly in the offer preview. To change the wording, contact the Mention Me support team.
1

Enter Comment Mode

Switch to Comment mode at the top of the Preview page.
2

Place Your Comment

Click anywhere on the preview to place a comment pin, type your change, and click Save. You can move or delete comment pins at any time.
Leaving a comment in comment mode on the preview page

Leaving a comment in comment mode on the preview page.

Your comment will automatically be sent to Mention Me Support for review. You’ll receive an email notification when it is resolved or replied to.
Comment notification sent to Mention Me Support for review

Comment notification sent to Mention Me Support for review.

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Pages with the Highest Impact on Conversion

The following pages are editable and have the greatest effect on referral conversion:
  • Referrer - Offer page: The first view after purchase, which encourages sharing.
  • Referrer - Sharing screen: Controls the share message text seen by others.
  • Referee - Registration page: The first brand interaction for new customers.
Referrer offer page and sharing screen with editable copy

Referrer offer page and sharing screen with editable copy.

Referrer emails - Share by email and Forwarded email - share the same copy.
Forwarded email copy with subject and snippet

Forwarded email copy showing subject line and snippet.

The Share by email message follows the same pattern:
Share by email referral message copy

Share by email referral message copy.

Referee registration page with editable copy

Referee registration page with editable copy.

Write copy that sounds like it’s from one friend to another — authentic and simple.

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Using HTML in Copy

You can use HTML where enabled, such as on Terms & Conditions pages. Look for areas labelled “You can use HTML tags within this item”.
HTML editing in terms and conditions with highlighted editable areas

HTML editing in terms and conditions with highlighted editable areas.

A full list of available HTML tags is available at .

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Finding and Fixing Hardcoded Placeholders

Sometimes reward values such as “$50” get hardcoded instead of using dynamic placeholders. To find and fix these:
  • Duplicate an existing offer and use text editing mode to locate and replace outdated references.
  • Use Command+F (or Ctrl+F) to search for legacy reward amounts in preview screens.
  • Replace static text with the appropriate dynamic content items to future-proof your campaigns.
  • Access the Review content items section to update any global content that still references outdated rewards.
If you have questions, contact the Support or On-Demand team via the .

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Requesting a Copy Change

We always recommend customising generic copy in-house to align with your brand’s tone of voice using the steps above. If you need help, you can request a copy change in two ways:
  1. Use the comments tool - leave a comment directly on the offer preview as described above.
  2. Fill in our dedicated form - select the Help button in the bottom right corner of your dashboard, or visit the .
The form accepts up to five attachments. For additional files, include a Google Drive link in your submission.

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Need Help?

Contact Mention Me Support via the , or raise a request via the in-platform Support widget.
Support widget and contact form showing request types

Support widget and contact form showing available request types.

Last modified on July 20, 2026