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Using Mention Me? See Upload a CSV instead. The page below describes the legacy Upload Tags tool. Concepts are unchanged, only the UI is different.
The Upload Tags tool lets you upload data directly to the Mention Me platform. If SFTP isn’t an option for transferring data such as an eligibility feed, this feature processes eligibility data with a simple file upload and field mapping.

A guided walkthrough of uploading a batch of tags in the Mention Me platform.

Steps to Upload Tags

1

Open Upload Tags

In the left-hand menu, click Settings. You’ll find Upload tags under Data & Reporting.
Settings and tools panel with Upload tags under Data and Reporting

Upload tags under Data & Reporting in the Settings & tools panel.

You can also search for “Upload tags” in the search bar at the top and select the first result.
Search results for Upload tags

Search results for Upload tags.

2

Select a Tag Type

Click Select a type to see every tag you can upload, from orders and customer exclusions to referee eligibility and registrations. For example, Register Silently enrols a list of customers into your referral programme so they can start referring friends, without sending them a registration email.
List of available tag types to upload

The list of available tag types to upload.

If you’re importing a large list of past customers, use the historical customers upload instead.
3

Prepare Your CSV

The document to upload must be a CSV file. The first row should always include the required headers. For a list of emails (e.g., new customers who qualified for a reward), select the option from the dropdown and download the sample document.
Dropdown to select tag type and download sample CSV

The dropdown used to select a tag type and download the sample CSV.

The sample file contains all required headers and one example under each for your reference. When your file is ready, drop it onto the page or click to select it.
Sample CSV file with required headers and example data

A sample CSV file showing the required headers and example data.

4

Map Your Fields

You can map your own headers to mandatory and optional fields before each upload. This step appears right after dropping your file onto the page. For each field, pick the matching column from your file.
Field mapping interface after file upload

The field mapping interface shown after a file upload.

Mandatory fields are always visible during mapping. Optional fields, like a phone number or merchant customer ID, might be available depending on your upload choice, but these are hidden by default. Click the Optional fields bar to see and map these.
Optional fields section expanded during mapping

The optional fields section expanded during mapping.

5

Fix Any Validation Errors

Mapping fields triggers the first stage of validation. If your data format is incorrect, you’ll see a red error message straight away.
Validation error shown during field mapping

A validation error shown during field mapping.

The tool checks the first ~100 rows in your file and shows you any errors, like an invalid email address. If you continue, the rest of the rows are validated on our servers. Any row with an issue will be skipped during processing.To fix an error, correct your file, click change file and drop it in again.
6

Upload

When all fields are mapped and there are no validation errors, click Upload to start processing your file.

What Happens Next?

Once the process finishes, you’ll see a confirmation popup showing how many rows failed and how many were processed successfully.
Upload confirmation popup showing processed and failed
rows

The confirmation popup showing how many rows failed and how many were processed successfully.

Valid rows are sent to the Tag queue, ready for use in your campaign. A summary of the results is also available for review.
Upload processing results
summary

A summary of the upload results, showing processed and failed rows.

Last modified on November 3, 2026