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The Comparison Groups report enables you to construct individual segments of ads using advanced filters and compare them against each other. Use it to build hypotheses, evaluate A/B test results, or define your next creative approach.

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Creating a Comparison Groups Report

1

Create the report

Click Create Report and select Comparison Groups.
Create Report with Comparison Groups selected

Creating a report with Comparison Groups selected.

2

Select account and timeframe

At the top of the report, select which account and timeframe you want to segment ads for.
3

Define ad groups

Select the platform from the dropdown on the left of the first row, then name your segment (e.g. “Static”, “Video”, “Product”).
4

Add filters

Using the Add filter button, select filters to capture the ads you want in each segment (e.g. Ad Types for each segment).
5

Add more groups

Click Add Group to add as many segments as you want.

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Using the Report

Once you’ve defined your segments, the reporting UI below the segment editing section provides the same tools as the Top Performers report:
  • Choose a visualisation: Grid view (default), bar chart, or time series.
  • Scroll down to see a data table.
  • Click into any group in Grid view to see a side panel of the ads in that group.
  • Add or change metrics at the top of the visualisation.
As with the Top Performers report, you can save and share your report using the buttons at the top right. For more on the reporting UI features, see the Top Performers Report.
Last modified on July 10, 2026