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The Top Performers report helps you drive meaningful insights at scale by analysing your highest-performing creatives using advanced filters, key metrics, and segment groupings.

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Creating a Top Performers Report

1

Create the Report

Click Create Report and select Top Performers.
Create Report button with Top Performers option selected

The Create Report menu with Top Performers selected as the report type.

2

Select a Platform

Select which platform (Meta or TikTok) you want to create it for.

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Using the Report

Top Performers report interface

The Top Performers report with date picker, metrics, and filter options.

  • Select your timeframe using the date picker.
  • Choose metrics to include by clicking the + add button.
  • Add filters and group your ads in a variety of ways (see below).

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Grouping Performance Variables

To the right of the date picker, Group by lets you select any campaign variable to aggregate your data. This gives you a deeper understanding of key performance drivers and lets you compare segments quickly.
  • Group by Ad/Adset/Campaign setup variables: See which ad names perform best or which campaign objectives are driving the most scale.
  • Group by Copy elements: Find out which headlines perform best.
  • Group by Naming Rule Tags: How to set up and use Naming Rule Tags.
  • Group by Creative Breakdowns: AI-driven categories to help you understand how human presence, logo, and text prominence impact performance. Available for paid customers upon request; contact your Account Management team.

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Advanced Filters

Click + Add filter to slice your data.
  • Choose any field - campaign structure variables (e.g. format, campaign name) or metrics (e.g. CPA, CPC).
  • Set conditions: for metrics, filter by greater than or less than values. For campaign variables, use text matching (e.g. campaign “contains X”) or select specific values.
  • Remove filters by clicking the x next to the metric name above the visualisation.
Advanced filter options for slicing data by campaign variables and metrics

Advanced filter options for slicing data by campaign variables and metrics.

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Visualisation Options

Select Grid, Bar chart, or Timeline views.
  • Grid view (default): Quantitative and qualitative view of your creatives so you can make changes without searching for a preview.
  • Bar chart view: Thumbnail for easier comparison of metric performance by ad or segment.
  • Timeline view: Visualise peaks and troughs of performance. Useful with CTR vs Spend metrics to spot ad fatigue.
Grid, bar chart, and timeline visualisation options for the Top Performers report

Grid, bar chart, and timeline visualisation options for the Top Performers report.

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Templated Reports

Pre-built reports are available in the side panel for both Meta and TikTok:
  • Top Creatives: Grouped at creative level to see your highest performers.
  • All Active: Shows what’s live now.
  • Top Hooks: Which ads are best at stopping the scroll.
  • Top Clicks: Which ads generate the most clicks.
  • Top Copy: An overview of messaging to drive improvements in copy.
Last modified on July 13, 2026