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The New Launches report gives you an overview of all your recent ads, allowing you to optimise and take action instantly. Set it up with your company goal benchmarks to quickly see what’s performing well, without manually building and filtering reports.

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Creating a New Launches Report

1

Create the report

Click Create report and select the New Launches report type, or select the pre-made version from the side panel.
2

Choose a timeframe

Select a timeframe - this is used to find all ads launched within it, as indicated by the locked filter.
3

Add filters (optional)

Optionally add filters (e.g. only show campaigns containing “prospecting” in the name).
New Launches report with filters applied

The New Launches report with filters applied.

Click through the report tabs to see which ads are scaling, winning (performing well), or declining in performance (found under the “Stop” tab).

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Setting Goal Thresholds

You can update the metrics that automatically filter your New Launches report so that displayed ads match your performance expectations.
1

Open Settings

Select Settings in the lower left of the side panel.
2

Go to Thresholds

Select Thresholds, then choose to set thresholds for Meta or TikTok.
3

Configure your thresholds

Set your thresholds based on your chosen metric and value.

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Available Thresholds

  • Scaled threshold: How much your ads should spend before they are considered to have scaled successfully.
  • Winner threshold: The metric for star performers. Use your preferred benchmark (e.g. CPA < 30 or ROAS > 5).
  • Loser threshold: The benchmark for poor performers. Ads meeting this criteria appear in the “Stop” tab.
  • Account Overrides (optional): Define unique thresholds for specific accounts (e.g. a UK regional account).
Settings panel showing threshold configuration for Meta and TikTok

The Settings panel showing threshold configuration for Meta and TikTok.

Last modified on July 11, 2026