Skip to main content
Naming Rule Tags let you transform your Ad, Ad Set, and Campaign naming structures into valuable performance breakdowns in Creative Insights.

​
Why Use Naming Rule Tags?

A consistent naming convention is crucial because the details in your ad names allow you to filter, compare, and analyse variables not available directly on paid ad platforms. A good convention lets you analyse what matters most, such as which products, creative concepts, or influencers perform best.

​
What Are Naming Rule Tags?

A Naming Rule Tag works by identifying a specific part of your ad name and extracting that parameter. Example: In the ad name below, “Harry” is the influencer’s name: HK: the problem with_DUR: 13_INF: Harry_SRC: XYZ Agency By knowing the position of the influencer’s name in the ad name, or using a code identifier (like INF:), Creative Insights can create an “Influencer” breakdown that groups performance data by all the different influencers in your campaigns.

​
How to Use Naming Rule Tags

Once set up, access your Naming Rule Tags from any report:
1

Click Group by

Open the Group by dropdown in your report.
2

Select a Tag

Select the desired Tag from the list.
Group by dropdown with Naming Rule Tags

The Group by dropdown showing available Naming Rule Tags.

These can then be viewed using any of the visualisations or in the data table. They’re particularly useful in bar chart format for clear visual comparison of segment performance.
Bar chart view showing performance comparison by Naming Rule Tag segments

A bar chart view showing performance comparison by Naming Rule Tag segments.

​
How to Request Naming Rule Tags Creation

1

Open the request form

Open this request form.
2

Make a copy

Make a copy of the form.
3

Fill it out

Fill out the yellow boxes using the instructions provided.
4

Submit

Share it via the support form.
Last modified on July 13, 2026