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Documentation Index

Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt

Use this file to discover all available pages before exploring further.

Campaigns are a main building block of your referral programme. With campaigns, you can define rules to target specific customer segments. For example, you may want to target only customers who:
  • Use a particular language
  • Belong to your loyalty scheme
  • Have purchased in the last three months
  • Have just spent more than £50 on their order
Only customers who meet the criteria will see the referral offer. You can run multiple campaigns simultaneously.

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1. Setting up locales

When creating a new campaign, you can specify a “Locale to Present In” and the expected currency. Locales are configured according to your contract. To add a new locale or market, contact your Account Manager or the Support team.

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2. Using triggering rules to promote to referrers

If you’re using campaigns across different locales, use triggering rules to ensure the right offer is shown to the right customer. Add a new rule by clicking “Add Group”:
Campaign triggering rules with Add Group button and locale rule
For example, to serve an offer to high spenders, define a rule setting the Order Total greater than a specific amount. This uses the order subtotal from your tag and ignores currency.
Order Total triggering rule for high spenders
Combine rules using the Add Rule button — the offer is only shown if both rule 1 AND rule 2 are satisfied:
Combined triggering rules using AND logic
For example, requiring the customer to be using locale en_GB and to have spent more than 100. You can also use multiple groups (Group 1 OR Group 2) for broader targeting logic.

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3. Customer segmentation

Triggering rules can leverage customer data to serve offers to specific segments. For instance, target single-order vs. subscription customers with different campaigns. Use the segment parameter in your referrer or order tag:
Segment parameter in triggering rules for customer segmentation
You can also import a batch of customers under a segment to enrol them into a campaign, assuming you have customer consent. Learn how.
Batch customer import option for segment enrolment
Another approach: use the custom_field parameter in your post-purchase or order tag to serve offers based on product category (e.g. “dresses”).
Custom field parameter for product category targeting
Ensure your tags include the segment or custom_field values if using these rules. The custom_field is only available on post-purchase and order tags. Regex is used to match values within the string.
Regex matching for custom field values in campaign rules

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4. Referee qualification

You can define who qualifies as a “referee”, which affects whether a referrer is rewarded. For example, require that a referee’s order value is higher than £50 to trigger a successful referral:
Referee rules and options with order value qualification
Most referral programmes do not use referee rules by default. Adding them may reduce the number of successful referrals. Understand the implications before applying restrictions.

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5. Advanced gaming rules

You can configure Gaming Rules under the “Fraud Rules” section of the campaign to impact a customer’s gaming score. These settings help detect abuse and should not be changed for new programme launches. Only modify with the help of the Mention Me team. Read more about managing gaming.
Fraud rules section for gaming score configuration
Last modified on April 17, 2026