The standard gaming threshold is a score of 55 for existing customers and 49 for new customers. Adjust these scores as needed to make your programme stricter or more lenient. Click Save.
Adding gaming score approval rules to offer settings.
Velocity controls prevent disproportionate reward distribution, especially during viral events. They pause referral rewards once limits are reached, requiring manual approval.They can apply to:
Referrers: Cap how many vouchers they send per timeframe
Referees: Cap how many referrals can come from a referrer
Standard velocity control examples:
5 referrer rewards in 24 hours
25 referrer rewards in a year or 12 month period
10 introductory offers claimed from the same referrer in 24 hours
The velocity controls configuration, showing reward limits.
To set up velocity controls, follow the same steps as Gaming Controls setup above and add velocity rules in the ApprovalRules section.
The codes referrers and referees receive can be configured to make them harder to exploit:
Single-use - a code can only ever be redeemed once, so it can’t be copied and reused
Non-stackable - codes can’t be combined with other codes on the same order
Minimum spend - a code only unlocks a reward once an order reaches a value you set, protecting your margin on low-value test purchases
Market or product restrictions - codes can be limited to specific markets or product ranges
These are set when your voucher codes are configured, and can be adjusted at any time.Email verification for suspicious refereesWhere a referee is flagged as high risk, their voucher code can be sent to their email address instead of shown immediately. It’s much harder to create working email accounts at scale than to fill in a form, so this adds a real barrier for anyone farming codes with disposable addresses, while genuine referees never notice the difference.
Enabling email verification for suspicious referees in the Campaign Gaming Settings tab.
Genuine referees never notice the difference, but a flagged referee sees a message like this instead of getting their code straight away:
What a referee sees when their voucher code is sent to their email instead of shown immediately.
This can be switched on in the Campaign Gaming Settings tab for any offer.
Sometimes it’s obvious a specific person or link is being used to abuse your programme: an affiliate promoting your referral offer instead of their own, say, or a reseller running the same trick repeatedly.
Blacklist an account - flag a specific customer as a suspected gamer. Every referral connected to them, and their associated IP address and cookie, is then scored more harshly.
Marking a customer account as suspected of gaming.
Blacklist a referring URL - withhold rewards for anyone arriving via a specific website, such as a coupon site your sharing links have ended up on without your permission.
Blocking a specific referring URL from earning rewards.
You can flag a suspected account or block a specific URL directly from your offer settings.
By default, anyone who registers as a referrer can earn a reward, whether or not they’re a paying customer. If you’d rather only reward existing customers, subscription and membership businesses often do, you can require referrers to have a matching order on file before they can earn anything.
The auto-decline rule requiring referrers to be existing customers.
This is set up as an auto-decline rule on the offer, in the same ApprovalRules section as your Gaming and Velocity controls above. It relies on Mention Me receiving an up-to-date feed of your customer and order data to work accurately. See Restrict Referrer Eligibility for full setup steps.
Referral landing pages are usually open to anyone who lands on them, good for reach, but it means people can register as a referrer without ever having interacted with your brand. If you’d rather restrict registration to customers who arrive through a genuine journey, like a post-purchase email or on-site prompt, you can block manual registrations on the open landing page.
Blocking manual registrations on an open landing page.
Like referrer eligibility, this is set up as an auto-decline rule alongside your other approval rules. It’s a lighter-touch control, since it only affects people registering directly on the public page rather than through a link you’ve sent them, so it’s usually paired with the other controls here rather than used alone. See Restrict Referrer Eligibility for full setup steps.
Mention Me uses several methods to identify and address gaming:
Intelligent detection - Machine learning and behavioural analytics identify unusual activity patterns such as repeated referrals from the same device, email domain, or IP address
Gaming score system - Evaluates referral behaviour based on risk indicators including referral frequency, IP duplication, and account creation patterns
IP and device tracking - Monitors IP addresses and device fingerprints to detect unusual patterns
Dynamic rewarding rules - Set specific eligibility criteria such as purchase validation periods or referral thresholds
Controlled reward distribution - Implement a waiting period before rewards are issued
Together, these controls let you tune your programme’s protection to match your appetite for risk, without limiting the genuine referrals doing the real work for your brand.
Last modified on September 24, 2026
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