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Documentation Index

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Parallel campaigns allow you to run multiple referral campaigns simultaneously, targeting different products or customer segments while letting referrers participate in all of them.

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When to use parallel campaigns

Parallel campaigns are useful when:
  • Your brand offers different products or services (e.g. Electricity vs. Gas)
  • Different rewards or rules apply per product
  • You can’t determine in advance which product a referred friend might be interested in
For most clients, a single campaign works well when the product offering is consistent. Parallel campaigns are for brands with multiple product categories that behave differently in terms of economics, markets, or rules.

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Example: Lovely Energy

Lovely Energy offers two services:
  • Electricity (referral reward: £50)
  • Gas (referral reward: £20)
Separate campaigns are needed for each, but customers might buy both services or refer friends to either. With parallel campaigns:
  • Customers are enrolled in both the Electricity and Gas campaigns by default
  • They can use separate share links for each service
  • The appropriate reward is applied based on the referred product

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Key features

  • Multiple segment enrolment — Customers automatically join all related campaigns when they qualify for one
  • Separate share links — Each campaign generates its own unique referral link
  • Custom rewards — Each campaign can have its own reward and qualifying rules
  • Automatic switching — If a referred friend switches services while buying, the system tracks and rewards based on the actual purchase

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Dashboard experience

Referrers in parallel campaigns see tabs for each campaign in their dashboard, helping them track both segments separately.

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Controlling customer behaviour

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Rules management

Define what purchasing activity qualifies under each campaign.

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Switching behaviour

By default, new customers must complete the purchase under the campaign linked in the share link they clicked. You can allow switching scenarios — for example, if the customer clicks an Electricity link but purchases Gas, rewards will still be appropriately issued based on the first purchase.
Last modified on March 31, 2026