How to Promote Referral from Dotdigital

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Prerequisites

• You must have an existing referral landing page on your website with the Mention Me referral tag included.

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Types of Emails to Consider

• Dedicated referral solus emails (recommended at least once every 2-3 months)
• Inclusion in a newsletter or regular marketing email
• “Always-on” inclusion in all marketing emails (e.g. as a link, icon, or button in the header or footer)
• Referral as a dedicated email in your journey (e.g. new customer/post-purchase, welcome journey)

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How It Works

1. You promote your referral program via dedicated emails or a specific campaign and add the personalised landing page link as the CTA.
2. The customer clicks the link and is taken to the landing page.
3. The customer lands on a referral offer page with their personal information from Dotdigital. They are automatically registered when they click the offer button.
4. The customer shares the offer with their friend via their preferred method.

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Adding the Personalised Landing Page Link

1

Add a CTA link or button

In your campaign promoting referral, add a CTA link/button.

2

Add the landing page URL

In the URL section of the button/link, add in the URL of your landing page with ? added (e.g. www.yourwebsite.com/refer-a-friend?).

3

Add the tracking parameters

Add the following parameters to the end of the URL, separated by &:

Parameter	Value / Variable	Note
firstname	{{ contact.data.firstname }}	Use the personalisation attribute you use in Dotdigital for first name.
surname	{{ contact.data.lastname }}	Use the personalisation attribute you use in Dotdigital for last name.
email	{{ contact.data.email }}
situation	Dotdigital-newsletter-jan23	Indicates where the customer saw the link. Structure: channel-type-date. Provides impact analysis in the Mention Me Platform.
segment	loyalty	Use if you have multiple campaigns with different segments or locales.
locale	en_GB

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Final Example URL

https://<yourwebsite.com>/referrals?email={{ contact.data.email }}&surname={{ contact.data.lastname }}&firstname={{ contact.data.firstname }}&situation=Dotdigital-newsletter-jan23&locale=en_GB&segment=loyalty