Coupon Reminder Programs in Dotdigital

Documentation Index

Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt

Use this file to discover all available pages before exploring further.

​

About these programs

​

Prerequisites

1. An active Mention Me referral program
2. A Mention Me / Dotdigital enabled integration
3. Knowledge of Liquid Scripting

​

Supported channels

• Email

​

Referee program

• Drive first purchase
• Increase average order value

​

Basic workflow

1. A prospective customer gets a coupon when their friend introduces them (email sent by Mention Me).
2. A reminder email (subject to consent) is sent to use the coupon if they have not purchased yet.
3. Further reminders are sent at different times to encourage coupon usage.

​

Step 1: Create the program flow

• Enrolment schedule: Set to run daily at 23:00 to pick up customers who received their reward that day.

• Enrolment rule: Base on a segment (called MM Referee Rewarded today) to look for customers who received their referee reward today from the insight collection mm-received_referee_reward.

• Enrolment limits: Set to only enrol the first time they meet the criteria, since referees can only receive this type of reward once.

• Add wait delays before and after emails:
  • Before 1st send: Mention Me sends the first email immediately, so include a delay to avoid duplicate emails.
  • After each send: Wait to check if they have purchased.
  • Suggested wait periods:
    • 1st email — 2 days after the segment trigger
    • 2nd email — 6 days after the 1st email
    • 3rd email — 4 days after the 2nd email

• Add a Decision split to check that the referee has purchased in the last x days:
  • 1st email — Purchased in last 2 days
  • 2nd email — Purchased in last 6 days
  • 3rd email — Purchased in last 4 days
  • Add an Exit Program node on the Yes branch
  • Referees meeting the No criteria move to the next step

• Add an Email campaign and select one of the pre-configured emails that Mention Me created. The 3 pre-configured emails can be found under Triggered Emails:

• Add an Exit Program after the last email sent

​

Step 2: Add content to each email

​

Step 3: Test the preview

1. Click the Preview button in the email editor

2. Select a customer from the filter who has met the trigger criteria

3. The email will be populated with the relevant event information

​

Step 4: Activate the program

​

Referrer program

• Increase active customer revenue
• Increase premium customer revenue
• Increase retention

​

Basic workflow

1. An existing customer gets a coupon when they successfully introduce a friend (email sent by Mention Me).
2. A reminder email (subject to consent) is sent to use the coupon if they have not purchased yet.
3. Further reminders are sent at different times to encourage coupon usage.

​

Step 1: Create the program flow

• Enrolment schedule: Set to run daily at 23:00

• Enrolment rule: Base on a segment (called Mention Me Referrer Rewarded today) to look for customers who received their referrer reward today from the insight collection mm-received_referrer_reward.

• Enrolment limits: Set to Re-enrol contacts after 1 day, since customers could refer more than one friend.

• Add wait delays before and after emails:
  • Before 1st send: Mention Me sends the first email immediately, so delay slightly.
  • After each send: Check if the user already purchased.
  • Suggested wait periods:
    • 1st email — 7 days after the segment trigger
    • 2nd email — 14 days after the 1st email
    • 3rd email — 14 days after the 2nd email

• Add a Decision split to check that the referrer has purchased:
  • 1st email — Purchased in last 7 days
  • 2nd email — Purchased in last 14 days
  • 3rd email — Purchased in last 14 days
  • Add an Exit Program node on Yes branch
  • Referrers who didn’t purchase (No branch) continue to next emails

• Add an Email campaign and select one of the pre-configured emails:

• Add an Exit Program after the last email send

​

Step 2: Add content to each email

1. Update the emails to include your imagery and styling
2. Change the tone of voice to suit your brand
3. Include product recommendations to increase conversion

{% assign last_referrer_reward = contact.insight.mm-received_referrer_reward | last %}
{% if contact.data.firstname %}
  {% assign customer_name = contact.data.firstname %}
{% else %}
  {% assign customer_name = "there" %}
{% endif %}

​

Reminder examples using Liquid variables

​

Liquid variables

​

Step 3: Test the preview

1. Click the Preview button in the email editor

2. Select a customer who meets the trigger segment

3. Previewed email will show relevant data

​

Step 4: Activate the program