The Mention Me integration with Dotdigital allows you to gather insights related to referrals and advocacy directly within your Dotdigital platform in real-time.
Send contact data and opt-ins from Mention Me referred customers to Dotdigital instantly
Utilise referral data to create coupon email reminders
Improve the effectiveness of other marketing channels by using referral and advocacy data to segment and target valuable customers
During setup, Mention Me creates the Customer attributes and Insight collections. No manual configuration is required beforehand.Insight collections and custom attributes linked to customers in Dotdigital are based on their email addresses. Mention Me sends insight collection and contact profile attributes for any prospect or existing customer (regardless of opt-in status) who has triggered an event via Mention Me.When contact data is sent to Dotdigital:
If a customer already exists in Dotdigital:
Append their customer profile with Mention Me specific attributes
Add Mention Me associated insight collections to their profile
If a customer does not exist in Dotdigital:
Create the contact profile using their email address
Append their customer profile with Mention Me specific attributes
Add Mention Me associated insight collections to their profile
Set the email channel subscription status (only if explicitly captured through specific Mention Me journeys)
Mention Me utilises Dotdigital’s Unified Contacts functionality, meaning contact profile attributes will still be updated even if the contact is suppressed.
If the customer does not exist in your Dotdigital account, a new contact will be created.
If the customer does exist, the existing contact will be updated with Mention Me-specific fields only. All other fields will not be changed by Mention Me.
If a customer agrees to receive your newsletter through the Mention Me referee journey or a newsletter post-purchase overlay, the opt-in request will be automatically forwarded to Dotdigital.
The newsletter opt-in consent overlay.
Customers who have consented will be automatically subscribed to the email channel and added to a list or address book specified during the installation setup.
Subscribed contacts shown in a Dotdigital address book.
Customers who have not consented will still be sent to Dotdigital but will be Unsubscribed from the email channel. Their information will be stored but not searchable until they subscribe via another source.A dedicated Mention Me Insight data collection (mm-marketing_consent) will be linked to the customer profile indicating newsletter opt-in through Mention Me. The consent_source field shows where consent originated:
referee-registration - From the referee journey
newsletter-signup - From a post-purchase journey
A customer can also consent through other channels outside of Mention Me.
The marketing consent insight collection in Dotdigital.
The Mention Me integration uses Dotdigital contact level insight collections functionality for trigger-based programs to generate email campaigns or segmentations.Mention Me automatically sets the Insight Collections events in Dotdigital as part of the integration setup. Events are associated with a customer profile based on their email address and show under the Insight Data section of the profile.
The Insight Data section shown on a Dotdigital customer profile.
Insight Collections allows you to store and organise various information about contacts, like purchases or custom events, which can be used for segmentation and email personalisation.Mention Me Contact insight collections could count towards your Dotdigital data allowance. You could add a 3-month data retention policy for each insight collection by following this guide.
Data retention policy settings for an insight collection.
Only sent if running a Mention Me Smart Experiment.
Field name
Description
Example
created_date
Record creation date/time
2024-09-26T14:35:52.478
source
System source
mention_me
campaign_name
Internal campaign name
UK Campaign
experiment_name
Internal experiment name
AB Test - Current Vs New Imagery - July 2023
offer_name
Internal offer name
Variation A
offer_type
Type of offer
referral
offer_subject_copy
Customer-facing offer description
Treat a friend to 20% off and get 20% off for yourself
offer_call_to_action_copy
Customer-facing CTA
Give 20% off
propensity_segment
Propensity segment. Values: High or Low
High
Last modified on July 13, 2026
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All other fields will `,_jsx(_components.strong,{children:`not`}),` be changed by Mention Me.`]}),`\n`]}),`\n`,_jsx(Heading,{level:`3`,id:`customer-consent`,children:`Customer Consent`}),`\n`,_jsx(_components.p,{children:`If a customer agrees to receive your newsletter through the Mention Me referee journey or a newsletter post-purchase overlay, the opt-in request will be automatically forwarded to Dotdigital.`}),`\n`,_jsx(Frame,{caption:`The newsletter opt-in consent overlay.`,children:_jsx(OptimizedImage,{src:`https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22146130180125.png?fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=ee6355370ad03460ba10a1d1d931a306`,alt:`Newsletter opt-in consent overlay`,\"data-og-width\":`542`,width:`542`,\"data-og-height\":`631`,height:`631`,\"data-path\":`images/knowledge/esp-crm/dotdigital/22146130180125.png`,\"data-optimize\":`true`,\"data-opv\":`3`,srcset:`https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22146130180125.png?w=280\u0026fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=27864cb8bbf2b335bb20dc41d45eed84 280w, https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22146130180125.png?w=560\u0026fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=8c1a432315b83657a5c4e6b622aa9b15 560w, https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22146130180125.png?w=840\u0026fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=f68492ddfd27ca7b0b2177b00ac0d381 840w, https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22146130180125.png?w=1100\u0026fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=ad848147ebe669ce8f219b64a9c7bc1b 1100w, https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22146130180125.png?w=1650\u0026fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=3949579e5c41b1bbc9135d606cda6064 1650w, https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22146130180125.png?w=2500\u0026fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=5ad7a01d06406616f659a6052497959a 2500w`})}),`\n`,_jsxs(_components.p,{children:[`Customers who have consented will be automatically `,_jsx(_components.strong,{children:`subscribed`}),` to the email channel and added to a list or address book specified during the installation setup.`]}),`\n`,_jsx(Frame,{caption:`Subscribed contacts shown in a Dotdigital address book.`,children:_jsx(OptimizedImage,{src:`https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22337690201373.png?fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=0da7f91cc5404e6d7810fc291a150a85`,alt:`Subscribed contacts in Dotdigital address book`,\"data-og-width\":`790`,width:`790`,\"data-og-height\":`376`,height:`376`,\"data-path\":`images/knowledge/esp-crm/dotdigital/22337690201373.png`,\"data-optimize\":`true`,\"data-opv\":`3`,srcset:`https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22337690201373.png?w=280\u0026fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=433feb4da999395da7ccd98977467b54 280w, https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22337690201373.png?w=560\u0026fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=3382338b446105d14bd6dacf066a321d 560w, https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22337690201373.png?w=840\u0026fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=98bd319c30dd5f97efc3181db514dff7 840w, https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22337690201373.png?w=1100\u0026fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=126a922f282ac1f401bc6720e284d73b 1100w, https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22337690201373.png?w=1650\u0026fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=02b837e51bb03ab10ae04aa553a04900 1650w, https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22337690201373.png?w=2500\u0026fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=bb6df704fd01614c3f1fec802bfb6865 2500w`})}),`\n`,_jsxs(_components.p,{children:[`Customers who have `,_jsx(_components.strong,{children:`not`}),` consented will still be sent to Dotdigital but will be `,_jsx(_components.strong,{children:`Unsubscribed`}),` from the email channel. Their information will be stored but not searchable until they subscribe via another source.`]}),`\n`,_jsxs(_components.p,{children:[`A dedicated Mention Me Insight data collection `,_jsx(_components.em,{children:`(mm-marketing_consent)`}),` will be linked to the customer profile indicating newsletter opt-in through Mention Me. The `,_jsx(_components.strong,{children:`consent_source`}),` field shows where consent originated:`]}),`\n`,_jsxs(_components.ul,{children:[`\n`,_jsxs(_components.li,{children:[_jsx(_components.strong,{children:`referee-registration`}),` - From the referee journey`]}),`\n`,_jsxs(_components.li,{children:[_jsx(_components.strong,{children:`newsletter-signup`}),` - From a post-purchase journey`]}),`\n`]}),`\n`,_jsx(_components.p,{children:`A customer can also consent through other channels outside of Mention Me.`}),`\n`,_jsx(Frame,{caption:`The marketing consent insight collection in Dotdigital.`,children:_jsx(OptimizedImage,{src:`https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22128702281117.png?fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=cb18a7c27c914074799551b7030e3301`,alt:`Marketing consent insight collection in Dotdigital`,\"data-og-width\":`2342`,width:`2342`,\"data-og-height\":`1144`,height:`1144`,\"data-path\":`images/knowledge/esp-crm/dotdigital/22128702281117.png`,\"data-optimize\":`true`,\"data-opv\":`3`,srcset:`https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22128702281117.png?w=280\u0026fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=cef176618373719cf115b8318f64c054 280w, https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22128702281117.png?w=560\u0026fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=9efa974e87cdeb2b57827930b16ddc43 560w, https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22128702281117.png?w=840\u0026fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=3f0ef0f094da4231fa3b6a94e5ade7e6 840w, https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22128702281117.png?w=1100\u0026fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=996fba22a6113fc5b52543f39e3d4d00 1100w, https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22128702281117.png?w=1650\u0026fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=cdf173a8d4a7ba1199e2e454c6d223da 1650w, https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22128702281117.png?w=2500\u0026fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=82681302e5eef8c388acbaac0d1d9fac 2500w`})}),`\n`,_jsx(Heading,{level:`3`,id:`customer-profile-attributes`,children:`Customer Profile Attributes`}),`\n`,_jsxs(Table,{children:[_jsx(_components.thead,{children:_jsxs(_components.tr,{children:[_jsx(_components.th,{children:_jsx(_components.strong,{children:`Dotdigital Customer Field`})}),_jsx(_components.th,{children:_jsx(_components.strong,{children:`Description`})}),_jsx(_components.th,{children:_jsx(_components.strong,{children:`Example`})})]})}),_jsxs(_components.tbody,{children:[_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`email`}),_jsx(_components.td,{children:`Customer’s email address. Only set if new contact is created.`}),_jsx(_components.td,{children:_jsx(_components.a,{href:`mailto:jason.jones@mention-me.com`,children:`jason.jones@mention-me.com`})})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`mm_share_link`}),_jsx(_components.td,{children:`Referrer’s link to invite friends to the referral programme`}),_jsx(_components.td,{children:_jsx(_components.a,{href:`https://demo.mention-me.com/m/ol/xz3uz-joel-mcfly`,children:`https://demo.mention-me.com/m/ol/xz3uz-joel-mcfly`})})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`mm_dashboard_link`}),_jsx(_components.td,{children:`Dashboard link for referral stats`}),_jsx(_components.td,{children:_jsx(_components.a,{href:`https://demo.mention-me.com/d/2674816/9c34b0c2`,children:`https://demo.mention-me.com/d/2674816/9c34b0c2`})})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`mm_share_source`}),_jsx(_components.td,{children:`Method the referee used to access the referral`}),_jsx(_components.td,{children:`OPEN-LINK`})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`mm_referrals`}),_jsx(_components.td,{children:`Number of successful referrals (includes historic data)`}),_jsx(_components.td,{\"data-numeric\":`true`,children:`5`})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`mm_total_shares`}),_jsx(_components.td,{children:`All-time total shares (all channels, historic)`}),_jsx(_components.td,{\"data-numeric\":`true`,children:`10`})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`mm_email_shares`}),_jsx(_components.td,{children:`Shares made via email`}),_jsx(_components.td,{\"data-numeric\":`true`,children:`2`})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`mm_fb_shares`}),_jsx(_components.td,{children:`Shares made via Facebook`}),_jsx(_components.td,{\"data-numeric\":`true`,children:`2`})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`mm_fb_mess_shares`}),_jsx(_components.td,{children:`Shares made via Facebook Messenger`}),_jsx(_components.td,{\"data-numeric\":`true`,children:`2`})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`mm_name_shares`}),_jsx(_components.td,{children:`Shares made by sharing the referrer’s name`}),_jsx(_components.td,{\"data-numeric\":`true`,children:`1`})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`mm_whatsapp_shares`}),_jsx(_components.td,{children:`Shares made via WhatsApp`}),_jsx(_components.td,{\"data-numeric\":`true`,children:`3`})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`mm_native_shares`}),_jsx(_components.td,{children:`Shares made via native mobile share sheet`}),_jsx(_components.td,{\"data-numeric\":`true`,children:`4`})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`mm_nps_score`}),_jsx(_components.td,{children:`NPS score submitted by the customer`}),_jsx(_components.td,{\"data-numeric\":`true`,children:`8`})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`mm_propensity_to_refer`}),_jsx(_components.td,{children:`Propensity classification from Smart Experiments. Values: High / Low`}),_jsx(_components.td,{children:`High`})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`mm_referrer_engaged`}),_jsx(_components.td,{children:`Set to ‘Yes’ if referrer engaged with offer and accepted T\u0026Cs`}),_jsx(_components.td,{children:`Yes`})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`mm_first_share_dt`}),_jsx(_components.td,{children:`Date of first share`}),_jsx(_components.td,{\"data-numeric\":`true`,children:`2024-06-03T16:19:08.000Z`})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`mm_first_referral_dt`}),_jsx(_components.td,{children:`Date of first successful referral`}),_jsx(_components.td,{\"data-numeric\":`true`,children:`2024-06-03T16:19:08.000Z`})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`mm_last_share_dt`}),_jsx(_components.td,{children:`Date of most recent share`}),_jsx(_components.td,{\"data-numeric\":`true`,children:`2024-06-03T16:19:08.000Z`})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`mm_last_referral_dt`}),_jsx(_components.td,{children:`Date of most recent successful referral`}),_jsx(_components.td,{\"data-numeric\":`true`,children:`2024-06-03T16:19:08.000Z`})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`mm_ecr_predicted`}),_jsx(_components.td,{children:`Predicted ECR segment: High, Medium, Low, Lapsed`}),_jsx(_components.td,{children:`High`})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`mm_ecr_activity`}),_jsx(_components.td,{children:`ECR activity segment: Active, Dormant, Lapsed`}),_jsx(_components.td,{children:`Active`})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`mm_ecr_status`}),_jsx(_components.td,{children:`ECR status segment: High, Medium, Low`}),_jsx(_components.td,{children:`High`})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`mm_network_id`}),_jsx(_components.td,{children:`Unique network ID from Mention Me`}),_jsx(_components.td,{\"data-numeric\":`true`,children:`N-5051-153480685`})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`mm_country`}),_jsx(_components.td,{children:`Country where the customer registered`}),_jsx(_components.td,{children:`UK`})]})]})]}),`\n`,_jsx(Heading,{level:`2`,id:`events`,children:`Events`}),`\n`,_jsxs(_components.p,{children:[`The Mention Me integration uses Dotdigital `,_jsx(_components.strong,{children:`contact level`}),` insight collections functionality for trigger-based programs to generate email campaigns or segmentations.`]}),`\n`,_jsxs(_components.p,{children:[`Mention Me automatically sets the Insight Collections events in Dotdigital as part of the integration setup. Events are associated with a customer profile based on their email address and show under the `,_jsx(_components.strong,{children:`Insight Data`}),` section of the profile.`]}),`\n`,_jsx(Frame,{caption:`The Insight Data section shown on a Dotdigital customer profile.`,children:_jsx(OptimizedImage,{src:`https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22149617067677.png?fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=6087b75b1b90a8094067ed36f1cdc6da`,alt:`Insight Data section in Dotdigital customer profile`,\"data-og-width\":`2696`,width:`2696`,\"data-og-height\":`2000`,height:`2000`,\"data-path\":`images/knowledge/esp-crm/dotdigital/22149617067677.png`,\"data-optimize\":`true`,\"data-opv\":`3`,srcset:`https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22149617067677.png?w=280\u0026fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=eb4dedb2c89487e09e2125adbc5c3473 280w, https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22149617067677.png?w=560\u0026fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=ab79d8d0db2e015c5a2693120681d01d 560w, https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22149617067677.png?w=840\u0026fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=4ee47e63b8ca93a02ae398963564fa00 840w, https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22149617067677.png?w=1100\u0026fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=a9cc927c5b5d613e71edd4ae29c50d15 1100w, https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22149617067677.png?w=1650\u0026fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=9774d46ba04adf2d9249ed6936f3dfbc 1650w, https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22149617067677.png?w=2500\u0026fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=d20da489ce04ce4adf087be2ed1b77dd 2500w`})}),`\n`,_jsx(_components.p,{children:`Insight Collections allows you to store and organise various information about contacts, like purchases or custom events, which can be used for segmentation and email personalisation.`}),`\n`,_jsxs(_components.p,{children:[`Mention Me Contact insight collections could count towards your Dotdigital data allowance. You could add a `,_jsx(_components.strong,{children:`3-month`}),` data retention policy for each insight collection by following `,_jsx(_components.a,{href:`https://support.dotdigital.com/en/articles/8199279-the-non-developers-guide-to-insight-data`,children:`this guide`}),`.`]}),`\n`,_jsx(Frame,{caption:`Data retention policy settings for an insight collection.`,children:_jsx(OptimizedImage,{src:`https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/dotdigital/22153444543133.png?fit=max\u0026auto=format\u0026n=YY0faS_cOHOI7wKY\u0026q=85\u0026s=db3ff8a5f920511ef2194140ed29387a`,alt:`Data retention policy settings for insight 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