How to Set Up mParticle with Mention Me

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About the Integration

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Integration Capabilities

• Grow your marketing database by sending opt-ins and contacts in real-time to mParticle
• Activate Mention Me data across downstream systems and marketing tools integrated with mParticle (email platforms, ad networks, CRM systems)
• Enhance other marketing channels by using referral data to segment and target high-value customers

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Prerequisites

• mParticle - Ability to create Access Credentials. Know the name of your GDPR Consent Purposes used for email opt-ins.
• Mention Me - Access to the Mention Me platform. Contact your CSM or submit a support request if needed.

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Step 1: Add Mention Me Feed Input to mParticle

1

Log in to mParticle

Log in to mParticle with access to add Inputs.

2

Select the main workspace

If you have more than one workspace, select the main workspace that stores your customer data.

3

Navigate to Add Feed Input

Go to Setup > Inputs > Add Feed Input.

4

Select Mention Me feed

Select Mention Me from the drop-down. If Mention Me is not available, select Custom Event.

5

Configure and save the feed

Fill in the following details and press Save:

• Configuration Name
• Set Feed to Active
• Set Permissions to Create & Update Profiles

6

Copy server-to-server credentials

Copy the following values before pressing Close:

• Server-to-Server Key
• Server-to-Server Secret

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Step 2: Set Up the Integration in Mention Me

1

Open the integration page

Log in to the Mention Me platform and click Connect.

2

Accept terms and conditions

Agree to the Terms and Conditions to allow Mention Me to transfer data to mParticle (if prompted).

3

Click New Authentication

Click New Authentication.

4

Name your authentication

Name your authentication. For multi-account setups, use descriptive names; otherwise, use the default.

5

Enter API credentials

Enter the following from Step 1 and click Save:

• API Key
• API Secret

6

Set GDPR consent purpose

Enter the name of the GDPR consent purpose category to assign opt-ins from Mention Me. Learn more about consent purposes.

Mention Me captures opt-ins during the referee journey or at post-purchase for a specific newsletter sign-up offer.

7

Select countries to sync

Select the country or countries to sync to your mParticle account.

If you operate in multiple countries, you can choose to sync opt-in data from specific Mention Me enabled countries.

8

Complete the setup

Click Connect to finalise setup. You will see a confirmation message once complete.

From this point, Mention Me events and contacts will begin syncing to your mParticle account. You can start using Mention Me data in mParticle to sync with other downstream tools.For further help, contact your Mention Me Client Success Manager or submit a support request.