Share Again Reminder Program in Dotdigital

​

About this program

• Increase active customer revenue
• Increase premium customer revenue
• Increase retention

​

Prerequisites

1. An active Mention Me referral program that rewards existing customers
2. A Mention Me / Dotdigital enabled integration
3. Knowledge of Liquid Scripting

​

Supported channels

• Email

​

Basic workflow

1. An advocate of your brand successfully refers a friend and gets their reward.
2. A reminder email (subject to consent) is sent to share again with their unique share link.

​

Steps to create the program

​

Step 1: Create the program flow

1. Create the Start Criteria with the following settings:

• Enrolment schedule: Set to run daily at 23:00

• Enrollment rule: Base on a segment called “Mention Me Referrer Rewarded today” that looks for customers who received their referrer reward today from the insight collection mm-received_referrer_reward.

• Enrollment limits: Set to Re-enrol contacts after 1 day to allow ongoing reminders for additional sharing and rewards.

2. Add wait delays before and after emails:
   • Before 1st send: Include delay if segment overlaps with another reminder program
   • After 1st send: Add wait before sending a follow-up email
3. Suggested wait periods:
   • 1st email — 4 days after the segment trigger
   • 2nd email — 14 days after the 1st email

4. Add an Email campaign and select one of the Pre-configured emails from Mention Me. The two pre-configured emails can be found under Triggered Emails:

5. Add an Exit Program after the last email send

​

Step 2: Add content to each email

• A Dotdigital insight collection called mm-received_referrer_reward
• Liquid Scripting to personalise the email content

1. Update the emails to include your imagery and styling
2. Adjust tone of voice to suit your brand

​

Template content

{% assign last_referrer_reward = contact.insight.mm-received_referrer_reward | last %}
{% if contact.data.firstname %}
  {% assign customer_name = contact.data.firstname %}
{% else %}
  {% assign customer_name = "there" %}
{% endif %}

​

Reminder examples using Liquid variables

​

Liquid variables

​

Step 3: Test the preview

1. Click the Preview button in the email editor

2. Select a contact that meets the segment enrollment criteria

3. Review the email populated with real event data

​

Step 4: Activate the program