How to Set Up the Share Again Reminder Program in Dotdigital

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About This Program

• Increase active customer revenue
• Increase premium customer revenue
• Increase retention

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Prerequisites

1. An active Mention Me referral program that rewards existing customers
2. A Mention Me / Dotdigital enabled integration
3. Knowledge of Liquid Scripting

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Supported Channels

• Email

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Basic Workflow

1. An advocate of your brand successfully refers a friend and gets their reward.
2. A reminder email (subject to consent) is sent to share again with their unique share link.

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Steps to Create the Program

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Step 1: Create the Program Flow

1

Set the enrolment schedule and rule

Create the Start Criteria with the following settings.Enrolment schedule: Set to run daily at 23:00.

2

Set the enrolment rule

Enrolment rule: Base on a segment called “Mention Me Referrer Rewarded today” that looks for customers who received their referrer reward today from the insight collection mm-received_referrer_reward.

3

Set enrolment limits

Enrolment limits: Set to Re-enrol contacts after 1 day to allow ongoing reminders for additional sharing and rewards.

4

Add wait delays

Add wait delays before and after emails:

• Before 1st send: Include delay if segment overlaps with another reminder program
• After 1st send: Add wait before sending a follow-up email

Suggested wait periods:

• 1st email - 4 days after the segment trigger
• 2nd email - 14 days after the 1st email

5

Add the email campaign

Add an Email campaign and select one of the Pre-configured emails from Mention Me. The two pre-configured emails can be found under Triggered Emails:

The full configuration for the email campaign selection is shown below:

6

Add an exit program node

Add an Exit Program node after the last email send.

Repeat the previous two steps for each email being sent.

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Step 2: Add Content to Each Email

• A Dotdigital insight collection called mm-received_referrer_reward
• Liquid Scripting to personalise the email content

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Template Content

{% assign last_referrer_reward = contact.insight.mm-received_referrer_reward | last %}
{% if contact.data.firstname %}
  {% assign customer_name = contact.data.firstname %}
{% else %}
  {% assign customer_name = "there" %}
{% endif %}

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Reminder Examples Using Liquid Variables

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Liquid Variables

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Step 3: Test the Preview

1

Open the preview

Click the Preview button in the email editor.

2

Select a test contact

Select a contact that meets the segment enrolment criteria.

3

Review the populated email

Review the email populated with real event data.

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Step 4: Activate the Program