Documentation Index
Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
Use this file to discover all available pages before exploring further.
About these scenarios
These Bloomreach scenarios remind customers to use their Mention Me coupon codes. The referee scenario targets prospective customers, while the referrer scenario targets existing customers who earned a reward for referring a friend. Built using Mention Me data and Bloomreach’s Scenarios functionality.You can also import these scenarios as pre-built initiatives. See How to Install Mention Me Pre-Built Referral Initiatives in Bloomreach.
Prerequisites
- Active Mention Me referral program
- Mention Me / Bloomreach integration enabled
- ESP integrated with your Bloomreach environment
- Basic understanding of Bloomreach Jinja
Supported channels
Referee scenario
Remind prospective customers (referees) to use the coupon codes they received after being introduced to your brand. Goals:- Drive first purchase
- Increase average order value
Basic workflow
- The referee receives a coupon via Mention Me’s initial email.
- If no purchase is made, follow-up reminder emails encourage them to redeem.
- More reminders are sent if the referee still hasn’t completed a purchase.
Step 1: Create the scenario flow
- Set trigger as On Event:
received_a_referee_reward
- Segment for contacts with email + marketing consent
- Add an A/B test (90/10 split) to monitor impact
- Add wait periods between emails:
- 1st email — 2 days after event trigger
- 2nd email — 6 days after 1st email
- 3rd email — 4 days after 2nd email
- Include a conditional split to check if a purchase has been made within a given period:
- 1st email — check for purchases within 2 days
- 2nd email — check within 6 days
- 3rd email — check within 4 days
- In the “No” branch, add Email Action for contacts who haven’t purchased
Step 2: Add email content
- Update content and styling for brand consistency
- Add product recommendations to increase conversion
- Under Email Settings, set correct consent category
Preview images
Reminder 1:
Jinja variables
| Variable | Description | Example |
|---|---|---|
{{ event.referrer_first_name }} | First name of the referrer | Ryder |
{{ event.referee_reward }} | Reward available to the referee | £15 or 30% |
{{ event.coupon_code }} | Coupon code assigned to the referee | 10USDOFF-RXAAURVZ |
{{ ((event.coupon_expiry | to_timestamp - time) / (24*60*60)) | int }} | Days remaining until coupon expiry | 8 |
{{ event.coupon_expiry | to_timestamp | from_timestamp('%A, %d of %B %Y') }} | Coupon expiry date formatted for reader | Wednesday, 19 of July 2023 |
{{ event.call_to_action_url }} | Destination URL for redemption | www.mention-me.com |
Step 3: Preview the email
- Open Design Test tab
- Select a contact who triggered the event
- Preview email message with event data
Step 4: Activate scenario
Once testing is complete, click Start to activate the Scenario.
Referrer scenario
Remind existing customers (referrers) to use the coupon codes they received after referring a friend. It uses Mention Me referral data integrated within Bloomreach Scenarios. Goals:- Increase active customer revenue
- Drive premium customer revenue
- Improve retention
Basic workflow
- Referrers automatically receive a coupon (sent by Mention Me).
- Reminder email is sent (if opt-in + no purchase).
- Further reminders are sent at scheduled intervals.
Step 1: Build the scenario flow
- Set trigger as On Event with event name:
received_a_referrer_reward
- Add segmentation to ensure contacts have a valid email + consent
- Add A/B Test (90/10 split) to measure scenario impact
- Insert wait periods before sending each email:
- 1st email — wait 7 days after coupon sent
- 2nd email — wait 14 days after 1st email
- 3rd email — wait 14 days after 2nd email
- Add a conditional split to check if the referrer has made a purchase:
- 1st email — purchased in the last 7 days
- 2nd email — purchased in the last 14 days
- 3rd email — purchased in the last 14 days
- Add Email Action on the “No” branch (didn’t purchase)
Step 2: Add email content
- Customise imagery and styling to align with your brand
- Include optional product recommendations
- Set the appropriate consent category in the email Settings
Live email previews
Reminder 1:
Useful Jinja variables
| Jinja Syntax | Description | Example |
|---|---|---|
{% if customer.first_name %}{{customer.first_name}}{% else %}there{% endif %} | Customer’s first name with fallback | ”Ryder” or “there” |
{{ event.referrer_reward }} | Referrer’s reward display text | £15 or 30% |
{{ event.coupon_code }} | Referrer’s unique coupon code | 10USDOFF-RXAAURVZ |
{{ ((event.coupon_expiry | to_timestamp - time) / (24*60*60)) | int }} | Days left until coupon expiry | 8 days |
{{ event.coupon_expiry | to_timestamp | from_timestamp('%A, %d of %B %Y') }} | Formatted expiry date | Wednesday, 19 of July 2023 |
{{ event.call_to_action_url }} | Destination URL to redeem the voucher | mention-me.com |
Step 3: Test the email
- Open email Design, go to Test tab
- Filter and select a customer who matches the event trigger
- Preview with live values
Step 4: Activate the scenario
- Review and finalize designs
- Click Start to activate
