How to Set Up Coupon Reminder Scenarios in Bloomreach

About These Scenarios

These Bloomreach scenarios remind customers to use their Mention Me coupon codes. The referee scenario targets prospective customers, while the referrer scenario targets existing customers who earned a reward for referring a friend. Built using Mention Me data and Bloomreach’s Scenarios functionality.

You can also import these scenarios as pre-built initiatives. See How to Install Mention Me Pre-Built Referral Initiatives in Bloomreach.

Prerequisites

Active Mention Me referral programme
Mention Me / Bloomreach integration enabled
ESP integrated with your Bloomreach environment
Basic understanding of Bloomreach Jinja

Supported Channels

Referee Scenario

Remind prospective customers (referees) to use the coupon codes they received after being introduced to your brand. Goals:

Drive first purchase
Increase average order value

Basic Workflow

The referee receives a coupon via Mention Me’s initial email.
If no purchase is made, follow-up reminder emails encourage them to redeem.
More reminders are sent if the referee still hasn’t completed a purchase.

Referee coupon reminder scenario flow in Bloomreach — The referee coupon reminder scenario flow in Bloomreach.

Step 1: Create the Scenario Flow

Set the trigger

Set trigger as On Event: received_a_referee_reward

On Event trigger with received_a_referee_reward — The On Event trigger set to received_a_referee_reward.

Segment the audience

Segment for contacts with email + marketing consent.

Segmentation filter for contacts with email and consent — The segmentation filter for contacts with email and consent.

Add an A/B test

Add an A/B test (90/10 split) to monitor impact.

A/B Test configuration with 90/10 split — The A/B test configuration with a 90/10 split.

Add wait periods

Add wait periods between emails:

1st email - 2 days after event trigger
2nd email - 6 days after 1st email
3rd email - 4 days after 2nd email

Wait period configuration between referee emails — The wait period configuration between referee emails.

If you are unsure about reward validity, contact your Mention Me CSM or Mention Me Support.

Add a conditional split

Include a conditional split to check if a purchase has been made within a given period:

1st email - check for purchases within 2 days
2nd email - check within 6 days
3rd email - check within 4 days

Conditional split to check for purchases — The conditional split to check for purchases.

Add the email action

In the “No” branch, add Email Action for contacts who haven’t purchased.

Email Action on No branch for unpurchased contacts — The Email Action added on the No branch for unpurchased contacts.

Repeat Steps 2-4 for each follow-up reminder email.

Step 2: Add Email Content

Update content and styling for brand consistency
Add product recommendations to increase conversion
Under Email Settings, set correct consent category

Consent category in referee email settings — The consent category setting in the referee email settings.

Preview Images

Reminder 1:

Referee coupon reminder email 1 preview.

Reminder 2:

Referee coupon reminder email 2 preview.

Reminder 3:

Referee coupon reminder email 3 preview.

Jinja Variables

Variable	Description	Example
`{{ event.referrer_first_name }}`	First name of the referrer	Ryder
`{{ event.referee_reward }}`	Reward available to the referee	£15 or 30%
`{{ event.coupon_code }}`	Coupon code assigned to the referee	10USDOFF-RXAAURVZ
`{{ ((event.coupon_expiry \| to_timestamp - time) / (246060)) \| int }}`	Days remaining until coupon expiry	8
`{{ event.coupon_expiry \| to_timestamp \| from_timestamp('%A, %d of %B %Y') }}`	Coupon expiry date formatted for reader	Wednesday, 19 of July 2023
`{{ event.call_to_action_url }}`	Destination URL for redemption	www.mention-me.com

Step 3: Preview the Email

Open the Design Test tab

Open the Design Test tab.

Design Test tab for referee email preview — The Design Test tab for the referee email preview.

Select a test contact

Select a contact who triggered the event.

Selecting test contact for referee email — Selecting a test contact for the referee email preview.

Preview the email

Preview the email message with event data.

Example reminder previews:

Referee reminder 1 preview with populated data.

The second reminder shows the same event data further along the flow:

Referee reminder 2 preview with populated data.

The third reminder confirms the final set of populated variables:

Referee reminder 3 preview with populated data.

Step 4: Activate the Scenario

Once testing is complete, click Start to activate the Scenario.

Start button to activate referee scenario — The Start button to activate the referee scenario.

Referrer Scenario

Remind existing customers (referrers) to use the coupon codes they received after referring a friend. It uses Mention Me referral data integrated within Bloomreach Scenarios. Goals:

Increase active customer revenue
Drive premium customer revenue
Improve retention