About these scenarios
These Bloomreach scenarios remind customers to use their Mention Me coupon codes. The referee scenario targets prospective customers, while the referrer scenario targets existing customers who earned a reward for referring a friend. Built using Mention Me data and Bloomreach’s Scenarios functionality.You can also import these scenarios as pre-built initiatives. See How to Install Mention Me Pre-Built Referral Initiatives in Bloomreach.
Prerequisites
- Active Mention Me referral program
- Mention Me / Bloomreach integration enabled
- ESP integrated with your Bloomreach environment
- Basic understanding of Bloomreach Jinja
Supported channels
Referee scenario
Remind prospective customers (referees) to use the coupon codes they received after being introduced to your brand. Goals:- Drive first purchase
- Increase average order value
Basic workflow
- The referee receives a coupon via Mention Me’s initial email.
- If no purchase is made, follow-up reminder emails encourage them to redeem.
- More reminders are sent if the referee still hasn’t completed a purchase.
Step 1: Create the scenario flow
- Set trigger as On Event:
received_a_referee_reward
- Segment for contacts with email + marketing consent
- Add an A/B test (90/10 split) to monitor impact
- Add wait periods between emails:
- 1st email — 2 days after event trigger
- 2nd email — 6 days after 1st email
- 3rd email — 4 days after 2nd email
- Include a conditional split to check if a purchase has been made within a given period:
- 1st email — check for purchases within 2 days
- 2nd email — check within 6 days
- 3rd email — check within 4 days
- In the “No” branch, add Email Action for contacts who haven’t purchased
Step 2: Add email content
- Update content and styling for brand consistency
- Add product recommendations to increase conversion
- Under Email Settings, set correct consent category
Preview images
Reminder 1:
Jinja variables
| Variable | Description | Example |
|---|---|---|
{{ event.referrer_first_name }} | First name of the referrer | Ryder |
{{ event.referee_reward }} | Reward available to the referee | £15 or 30% |
{{ event.coupon_code }} | Coupon code assigned to the referee | 10USDOFF-RXAAURVZ |
{{ ((event.coupon_expiry | to_timestamp - time) / (24*60*60)) | int }} | Days remaining until coupon expiry | 8 |
{{ event.coupon_expiry | to_timestamp | from_timestamp('%A, %d of %B %Y') }} | Coupon expiry date formatted for reader | Wednesday, 19 of July 2023 |
{{ event.call_to_action_url }} | Destination URL for redemption | www.mention-me.com |
Step 3: Preview the email
- Open Design Test tab
- Select a contact who triggered the event
- Preview email message with event data
Step 4: Activate scenario
Once testing is complete, click Start to activate the Scenario.
Referrer scenario
Remind existing customers (referrers) to use the coupon codes they received after referring a friend. It uses Mention Me referral data integrated within Bloomreach Scenarios. Goals:- Increase active customer revenue
- Drive premium customer revenue
- Improve retention
Basic workflow
- Referrers automatically receive a coupon (sent by Mention Me).
- Reminder email is sent (if opt-in + no purchase).
- Further reminders are sent at scheduled intervals.
Step 1: Build the scenario flow
- Set trigger as On Event with event name:
received_a_referrer_reward
- Add segmentation to ensure contacts have a valid email + consent
- Add A/B Test (90/10 split) to measure scenario impact
- Insert wait periods before sending each email:
- 1st email — wait 7 days after coupon sent
- 2nd email — wait 14 days after 1st email
- 3rd email — wait 14 days after 2nd email
- Add a conditional split to check if the referrer has made a purchase:
- 1st email — purchased in the last 7 days
- 2nd email — purchased in the last 14 days
- 3rd email — purchased in the last 14 days
- Add Email Action on the “No” branch (didn’t purchase)
Step 2: Add email content
- Customise imagery and styling to align with your brand
- Include optional product recommendations
- Set the appropriate consent category in the email Settings
Live email previews
Reminder 1:
Useful Jinja variables
| Jinja Syntax | Description | Example |
|---|---|---|
{% if customer.first_name %}{{customer.first_name}}{% else %}there{% endif %} | Customer’s first name with fallback | ”Ryder” or “there” |
{{ event.referrer_reward }} | Referrer’s reward display text | £15 or 30% |
{{ event.coupon_code }} | Referrer’s unique coupon code | 10USDOFF-RXAAURVZ |
{{ ((event.coupon_expiry | to_timestamp - time) / (24*60*60)) | int }} | Days left until coupon expiry | 8 days |
{{ event.coupon_expiry | to_timestamp | from_timestamp('%A, %d of %B %Y') }} | Formatted expiry date | Wednesday, 19 of July 2023 |
{{ event.call_to_action_url }} | Destination URL to redeem the voucher | mention-me.com |
Step 3: Test the email
- Open email Design, go to Test tab
- Filter and select a customer who matches the event trigger
- Preview with live values
Step 4: Activate the scenario
- Review and finalize designs
- Click Start to activate
