About this scenario
Use this scenario to encourage your brand advocates to continue sharing with friends in order to receive additional rewards. This initiative supports:- Increasing active customer revenue
- Growing premium customer revenue
- Boosting retention
Prerequisites
- An active Mention Me referral program that rewards existing customers
- Integration between Mention Me and Bloomreach must be enabled
- ESP provider integrated with Bloomreach
- Familiarity with Bloomreach Jinja
Supported channels
Basic workflow
- A customer refers a friend through Mention Me.
- A reminder email (subject to consent) is sent encouraging them to refer again via their personal share link.
Steps to create the scenario
Step 1: Create the scenario flow
- Set the trigger as On Event with event name
received_a_referrer_reward
- Add segmentation to filter contacts with email addresses and appropriate consent
- Include an A/B Test (e.g. 90/10 split) to monitor performance impact
- Add wait periods before emails:
- 1st email: 4 days after trigger
- 2nd email: 14 days after 1st email
- Add an email action immediately after each wait period
- Repeat segmentation, wait, and email logic for any follow-up emails
Step 2: Add content to each email
- Customise images and styling per your brand
- Specify the relevant consent category in email Settings
Reminder examples
| Reminder 1 | Reminder 2 |
|---|---|
Subject: Keep on sharing, you’ve referred {{ customer.mention_me_referrals }} friends | Subject: Don’t forget to keep sharing! |
Jinja variables
| Jinja Syntax | Description | Example |
|---|---|---|
{% if customer.first_name %}{{ customer.first_name }}{% else %}there{% endif %} | Fallback if first name is not available | Ryder or there |
{{ customer.mention_me_referrer_share_link }} | Unique referral link | https://demo.mention-me.com/m/olb/se8fp-adrian-parris |
{{ customer.mention_me_referrals }} | Total successful referrals | 5 |
{{ event.offer_subject_copy }} | Offer message from referral content | Treat a friend to 10% off and get £10 |
Step 3: Test the email
- Enter the Design section and click the Test tab
- Select a contact that matches the event criteria
Step 4: Activate the scenario
- Ensure all content is tested and finalized
- Click Start to activate the scenario
