Documentation Index
Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
Use this file to discover all available pages before exploring further.
About this scenario
Use this scenario to encourage your brand advocates to continue sharing with friends in order to receive additional rewards. This initiative supports:- Increasing active customer revenue
- Growing premium customer revenue
- Boosting retention
Prerequisites
- An active Mention Me referral program that rewards existing customers
- Integration between Mention Me and Bloomreach must be enabled
- ESP provider integrated with Bloomreach
- Familiarity with Bloomreach Jinja
Supported channels
Basic workflow
- A customer refers a friend through Mention Me.
- A reminder email (subject to consent) is sent encouraging them to refer again via their personal share link.
Steps to create the scenario
Step 1: Create the scenario flow
- Set the trigger as On Event with event name
received_a_referrer_reward
- Add segmentation to filter contacts with email addresses and appropriate consent
- Include an A/B Test (e.g. 90/10 split) to monitor performance impact
- Add wait periods before emails:
- 1st email: 4 days after trigger
- 2nd email: 14 days after 1st email
- Add an email action immediately after each wait period
- Repeat segmentation, wait, and email logic for any follow-up emails
Step 2: Add content to each email
- Customise images and styling per your brand
- Specify the relevant consent category in email Settings
Reminder examples
| Reminder 1 | Reminder 2 |
|---|---|
Subject: Keep on sharing, you’ve referred {{ customer.mention_me_referrals }} friends | Subject: Don’t forget to keep sharing! |
Jinja variables
| Jinja Syntax | Description | Example |
|---|---|---|
{% if customer.first_name %}{{ customer.first_name }}{% else %}there{% endif %} | Fallback if first name is not available | Ryder or there |
{{ customer.mention_me_referrer_share_link }} | Unique referral link | https://demo.mention-me.com/m/olb/se8fp-adrian-parris |
{{ customer.mention_me_referrals }} | Total successful referrals | 5 |
{{ event.offer_subject_copy }} | Offer message from referral content | Treat a friend to 10% off and get £10 |
Step 3: Test the email
- Enter the Design section and click the Test tab
- Select a contact that matches the event criteria
Step 4: Activate the scenario
- Ensure all content is tested and finalized
- Click Start to activate the scenario
