How to Set Up the Share Again Reminder Scenario in Bloomreach

About This Scenario

Use this scenario to encourage your brand advocates to continue sharing with friends in order to receive additional rewards. This initiative supports:

Increasing active customer revenue
Growing premium customer revenue
Boosting retention

It uses Mention Me data passed through the Bloomreach integration and builds on the Scenarios functionality.

Prerequisites

An active Mention Me referral programme that rewards existing customers
Integration between Mention Me and Bloomreach must be enabled
ESP provider integrated with Bloomreach
Familiarity with Bloomreach Jinja

Supported Channels

Basic Workflow

A customer refers a friend through Mention Me.
A reminder email (subject to consent) is sent encouraging them to refer again via their personal share link.

Share again reminder scenario workflow in Bloomreach — The share again reminder scenario workflow in Bloomreach.

Steps to Create the Scenario

Step 1: Create the Scenario Flow

Set the trigger

Set the trigger as On Event with event name received_a_referrer_reward.

On Event trigger with received_a_referrer_reward — The On Event trigger set to received_a_referrer_reward.

Add segmentation

Add segmentation to filter contacts with email addresses and appropriate consent.

Segmentation filter for contacts with email and consent — The segmentation filter for contacts with email and consent.

Include an A/B test

Include an A/B Test (e.g. 90/10 split) to monitor performance impact.

A/B Test configuration with 90/10 split — The A/B test configuration with a 90/10 split.

Add wait periods

Add wait periods before emails:

1st email: 4 days after trigger
2nd email: 14 days after 1st email

Wait period configuration between emails — The wait period configuration between emails.

Add an email action

Add an email action immediately after each wait period.

Email action node in scenario — The email action node in the scenario.

Repeat for follow-up emails

Repeat the segmentation, wait, and email logic for any follow-up emails.

Step 2: Add Content to Each Email

Customise images and styling per your brand
Specify the relevant consent category in email Settings

Consent category setting in email configuration — The consent category setting in the email configuration.

Mention Me provides sample content and Jinja variables to help.

Reminder Examples

Reminder 1	Reminder 2
Subject: Keep on sharing, you’ve referred `{{ customer.mention_me_referrals }}` friends	Subject: Don’t forget to keep sharing!

Fully rendered examples: Reminder 1:

Reminder 2:

Jinja Variables

Jinja Syntax	Description	Example
`{% if customer.first_name %}{{ customer.first_name }}{% else %}there{% endif %}`	Fallback if first name is not available	Ryder or there
`{{ customer.mention_me_referrer_share_link }}`	Unique referral link	https://demo.mention-me.com/m/olb/se8fp-adrian-parris
`{{ customer.mention_me_referrals }}`	Total successful referrals	5
`{{ event.offer_subject_copy }}`	Offer message from referral content	Treat a friend to 10% off and get £10

Step 3: Test the Email

Open the Test tab

Enter the Design section and click the Test tab.

The Test tab in Bloomreach email design.

Select a test contact

Select a contact that matches the event criteria.

Selecting test contact for email preview — Selecting a test contact for the email preview.

The previewed email will show event data fully rendered:

Previewed share again email 1 with live data.

The second reminder preview shows the same live data further along the flow:

Previewed share again email 2 with live data.

Step 4: Activate the Scenario

Once all content is tested and finalised, click Start to activate the scenario.

Getting Started

Onboarding

Referral

Influencer

A/B Testing

Reporting

Integrations

Security & Data

Platform Reference

How to Set Up the Share Again Reminder Scenario in Bloomreach

About This Scenario

Prerequisites

Supported Channels

Basic Workflow