Segmentation

The following instructions are for Brand Referral, which is not currently available on the free Tier of the Shopify App. Contact us to know more.

Segmenting your customers allows you to show different Mention Me experiences to different users. The app automatically includes localisation data, and additional segmentation can be added within the app. Two methods are supported:

Shopify Metafields (recommended)
Custom segmentation using JavaScript logic

Supported Metafields (Recommended)

Shopify Metafields let you define custom customer metadata. Mention Me can use these values to show different experiences. Metafields must be explicitly added to the Mention Me app in advance — Shopify does not automatically send them by default.

Metafields must already exist on the customer record before they complete their transaction. Otherwise, Shopify won’t pass them to Mention Me.

Automatically supported Customer Metafields:

mention-me.segment — Mention Me Segment
loyaltylion.loyalty_tier — Loyalty Lion Loyalty Tier

Requesting a New Metafield

Raise a support ticket providing both the namespace and key. To find the namespace and key:

Open Metafields Settings

In your Shopify Admin, go to Settings > Metafields and metaobjects.

Shopify admin Settings showing Metafields and metaobjects.

Select Customers

Selecting Customers metafield category — Selecting the Customers metafield category.

Select the Metafield

Select the metafield you’d like Mention Me to use.

Selecting a customer metafield for Mention Me.

Copy the Namespace and Key

Copy the “Namespace and key” (e.g., mention-me.segment).

Metafield namespace and key value — The metafield namespace and key value.

Mention Me will add this to the app and begin including it in data from Shopify when available.

Custom Segmentation with Code

Advanced feature. If you need guidance, contact Mention Me support.

You can create a segment dynamically using the contents of the user’s cart by writing JavaScript logic. This is handled via a script input in the Mention Me Shopify app settings. Example: Segment users depending on which product variants are in their cart.

const getSegment = (currentSegment, cartLines) => {
  const lineItems = cartLines || [];
  const segments = [];

  lineItems.forEach((item) => {
    switch (item.merchandise.id) {
      case "gid://shopify/ProductVariant/11102677025151":
        segments.push("Segment_A");
        break;
      case "gid://shopify/ProductVariant/11102667653503":
        segments.push("Segment_B");
        break;
      case "gid://shopify/ProductVariant/11883500654975":
        segments.push("Segment_C");
        break;
    }
  });

  const priority = ["Segment_A", "Segment_B", "Segment_C"];
  for (const seg of priority) {
    if (segments.includes(seg)) {
      return { segment: seg };
    }
  }

  return { segment: null };
};

return getSegment(segment, cartLines);

Full documentation and sandbox examples are available inside the Mention Me admin.

Can I Use Tags or Other Shopify Attributes?

Shopify does not allow direct access to tags or other customer properties at checkout time. You cannot segment directly using tags. You may be able to use Shopify Flow to assign a metafield to customers dynamically based on tags. However:

Shopify Flow is asynchronous — your flow must complete before the customer checks out
Only values set before checkout are passed to Mention Me
Consult a Shopify expert when building a Flow-based process

Quickstart Guides

Advanced

Reference

MCP Server

Supported Metafields (Recommended)

Requesting a New Metafield

Custom Segmentation with Code

Can I Use Tags or Other Shopify Attributes?

​Supported Metafields (Recommended)

​Requesting a New Metafield

​Custom Segmentation with Code

​Can I Use Tags or Other Shopify Attributes?

Supported Metafields (Recommended)

Requesting a New Metafield

Custom Segmentation with Code

Can I Use Tags or Other Shopify Attributes?