How to use Market Insights to view and compare referral performance across multiple markets and regions.
Market Insights allows you to see at a glance how the referral programme is performing across all of your markets within the Mention Me platform.Using the reporting filters, you can:
Group campaigns into markets (such as the UK, France, or the US) and further into market groupings (such as Europe or North America)
View and analyse key referral metrics split by different markets or market groupings
Identify what’s working well in certain markets so you can replicate across others
Market Insights can be accessed under the Performance > Programme Reporting section, under the Summary tab, using the Markets and Market Groups filters.
Once you’ve set up your markets and groupings, use the filter on the Programme Reporting Summary tab to select included countries or groupings.Referral KPIs will display side by side for up to 12 markets or market groupings.
Referral KPIs displayed side by side per market on the Programme Reporting Summary.
Markets are based on the countries used in each campaign; each country can only exist in one market. You can only create a market for a country if a campaign is set up in that country.
