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Market Insights allows you to see at a glance how the referral programme is performing across all of your markets within the Mention Me platform. Using the reporting filters, you can:
  • Group campaigns into markets (such as the UK, France, or the US) and further into market groupings (such as Europe or North America)
  • View and analyse key referral metrics split by different markets or market groupings
  • Identify what’s working well in certain markets so you can replicate across others

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Where to Find Market Insights

Market Insights can be accessed under the Performance > Programme Reporting section, under the Summary tab, using the Markets and Market Groups filters.

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Setting Up a Market

To access the market filters, you first need to set up your markets:
1

Open market management

From the drop-down filter on the Programme Reporting Summary tab, go to Manage all markets (or go straight there).
Manage all markets page

The Manage all markets page.

2

Review suggested markets

Review suggested markets based on your current campaigns. Confirm or discard any of the suggestions.
Adding a new market

Adding a new market from the suggested markets list.

3

Add new markets

Click Add a new market and follow the steps to configure.
Market setup confirmation

Confirmation screen after setting up a new market.

4

Access your markets

Re-access your markets via the Programme Reporting Summary tab or by going to Settings & Tools > Account Settings > Markets.

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Setting Up a Market Grouping

Use market groupings to group different markets together for aggregated reporting across regions like Europe and North America.
1

Access market groupings

Access Market Groupings via the Programme Reporting Summary filter or Settings & Tools > Account Settings > Markets. Or go straight there.
2

Add a new grouping

Go to Market Groups and click Add new market grouping.
3

Select markets

Select the markets you wish to group together.
4

Create the grouping

Name your grouping and click Create market grouping.
Market Groups page showing how to create a new market grouping

The Market Groups page showing how to create a new market grouping.

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Using Market Filters to View Referral Performance

Once you’ve set up your markets and groupings, use the filter on the Programme Reporting Summary tab to select included countries or groupings. Referral KPIs will display side by side for up to 12 markets or market groupings.
Programme Reporting Summary per market

Referral KPIs displayed side by side per market on the Programme Reporting Summary.

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FAQs

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What criteria can I use for creating a market?

Markets are based on the countries used in each campaign; each country can only exist in one market. You can only create a market for a country if a campaign is set up in that country.

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Is the reporting by market available for referral KPIs only?

Yes, at the moment only referral KPIs can be split by market.

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Can I still view Programme Reporting by campaign?

Yes, campaigns are still available as a filter for the Programme Reporting dashboard, but they cannot be compared side by side.

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What can I compare on the dashboard?

Markets can be compared to Markets; Market Groupings can be compared to Market Groupings. Markets cannot be compared to Market Groupings.

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How many markets can I compare at once?

You can compare up to 12 Markets or Market Groupings in the dashboard at one time.
Last modified on July 13, 2026