Skip to main content

Documentation Index

Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt

Use this file to discover all available pages before exploring further.

This guide walks you through how to track, analyse, and interpret your referral programme performance using the Mention Me platform. By the end of this guide, you’ll be able to:
  • Understand key referral funnel stages
  • Build custom reports in the Explore section
  • Break down data by promotion point, share method, customer segments, and more
  • Measure the value of experiments, campaigns, and device usage
  • Gain actionable insights to improve referral conversion

​
The Referral Funnel: Key Stages

The referral funnel tracks a customer’s journey from being enrolled as a referrer through to a purchase made by their friends (referees). You can view performance across this funnel in the Benchmark tab under Performance.
Referral funnel
The typical flow:
1

Impression

Referrer makes a purchase and sees the referral offer.
2

Share

Referrer chooses to share and sends an invite via email, social, etc.
3

Click

Referee clicks the share link and visits the referral landing page.
4

Registration

Referee registers their email and unlocks the referral incentive.
5

Purchase

Referee completes a purchase and becomes a qualified new customer.
6

Reward

Referrer receives their reward.
Tracking drop-off or success at each stage helps you spot what’s working, what’s not, and where to focus improvements.

​
Using Explore for Deeper Insights

To uncover deeper insights:
1

Open Explore

Navigate to Performance -> Explore in the platform.
2

Select metrics

Choose the metrics you want to analyse (e.g. impressions, clicks, shares, registrations, purchases).
3

Create a report

Click Create Report to generate a chart or data table.
4

Add breakdowns

Choose your breakdown (called “splits”) to filter and segment your data.
Explore interface

​
Key Dimensions to Split Data By

​
Promotion Point (Situation)

  • Shows where the referrer first saw your referral offer (e.g. post-purchase page, email campaign, homepage banner).
  • Mention Me tracks this via the “situation” parameter in your referral links.
  • Use this dimension to assess the performance of different marketing channels and placements.
  • Learn more about tracking situations here.

​
Share Method

  • See how referees engaged via different sharing channels (e.g. email, Facebook, WhatsApp, Messenger).
  • Only tracked after the referrer has actively shared.

​
Segment

  • Set up via the Mention Me tag on your pages.
  • Define your own values (e.g. VIPs, loyalty tier, country, product type).
  • Enables campaign targeting and reporting by customer group.

​
Campaign / Experiment / Offer

  • Break down performance by the specific referral Campaign, Experiment, or Offer.
  • The labels reflect your in-platform naming at the time of analysis.

​
Other Filters and Splits

​
Currency

  • Orders
  • Revenue from new customer first orders
  • Revenue from new customer subsequent orders
  • Revenue from rewarded referrers

​
Device Type (Mobile/Desktop)

  • Tracked from “Customers Enrolled” onwards.
  • Helps you optimise user experience based on where users interact most (e.g. if enrolment occurs mostly on desktop but purchases on mobile, optimise accordingly).

​
Tips for Effective Analysis

  • Start at the top of the funnel with Impressions, and work your way down to Revenue.
  • Use time-based filters to identify month-over-month or seasonal trends.
  • Tie performance insights back to customer value.
  • Use A/B experiments to test ideas, based on your findings in Explore.

​
Getting Started

Head to Performance -> Explore in your Mention Me dashboard and experiment with building your own reports. Reach out to your Client Success Manager for hands-on support or tailored analysis suggestions.
Last modified on March 31, 2026