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How It Works

Mention Me allows you to track promotion performance using situation parameters added to referral touchpoint URLs. This enables you to compare the effectiveness of various marketing channels via the Promotion Points report.

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The Basics

Use the ?situation= parameter on your referral URLs to define where the touchpoint took place.
This will appear as homepage_header in your reports. To view performance, go to Reporting > Conversion & Funnel > Promotion Points in the Mention Me portal.
Promotion Points report in the Mention Me portal

Promotion Points report in the Mention Me portal

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Default Promotion Points

Common default situation parameters used within the system:
  • postpurchase: Customer sees the offer post-checkout
  • landingpage: Promo triggered from dedicated landing page
  • dashboard: Customer accesses dashboard directly
  • dashboard-register: Redirected to offer page (no active campaign)
  • dashboard-first-time-register: Registered and redirected to dashboard
  • manually: Customer added manually (e.g. via support)
  • externallink: Referral initiated via static URL (e.g. blog or FAQ page)
  • [x]-parallel-campaign: User enrolled in parallel campaigns
  • batch-enrolled: Customer uploaded via batch import
  • tag-batch-register / tag-batch-register-silently: Batch registered via CSV/tag
  • existingcustomerreferee: Customer tries to refer themselves or is already a customer
  • checkout: Catch-all when no referrer can be matched

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Creating Custom Promotion Points

Tailor situation names to track specific emails, banners, page sections, and other promotional touchpoints:
Custom promotion points tracking example

A custom promotion point being used to track a specific touchpoint.

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How to Structure Situation Parameters

Use consistent and descriptive naming:

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Main Touchpoints

  • Homepage
  • Email
  • Social
  • Other
  • Homepage: Header, Footer, Banner
  • Email: Newsletter, Lifecycle, Solus
  • Social: Post, Ad
  • Other: Insert, Catalogue, Direct Mail

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Examples

  • situation=homepage_header
  • situation=email_newsletter_lapsedcustomer
  • situation=social_ad_facebook

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Full Tracking URL Example

A fully tracked referral URL might include both the situation parameter and Google Analytics (UTM) tracking:

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Integrating Google Analytics Parameters

For deeper insight, combine Mention Me tracking with your own GA setup. Append utm_source, utm_medium, and utm_campaign to referral URLs. Read the Google Analytics integration guide for more detail.
Last modified on July 10, 2026