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About this journey

With this journey, you can encourage your top brand advocates to keep sharing with friends to receive additional rewards. By implementing this journey, you can:
  • Increase active customer revenue
  • Increase premium customer revenue
  • Increase retention
The journey utilises data sent from Mention Me to SFMC through the integration and the Journey Builder functionality of SFMC.

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Prerequisites

  1. An active Mention Me referral program that rewards existing customers
  2. A Mention Me / SFMC enabled integration
  3. Knowledge of SFMC AMPscript Variables

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Supported channels

  • Email

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Basic workflow

  1. An advocate of your brand successfully refers a friend.
  2. A reminder email (subject to consent) is sent to them to share again with their unique share link.
Share again reminder journey flow in SFMC

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Steps to create the journey

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Step 1: Create the journey flow

  1. Add an API Event as the Trigger type with Received Referrer reward from Mention Me as the trigger event
API Event trigger with Received Referrer reward
  1. In Journey Settings, set the Default Email address to be from Entry Source
Journey Settings default email from Entry Source Email address entry source setting
  1. Add a wait period before the email. Suggested wait periods:
    • 1st email — 4 days after the event trigger
    • 2nd email — 14 days after the 1st email is sent

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Step 2: Add content to each email

  1. Update the images and styling to suit your brand
  2. Under Add content, set the data extension to Received Referrer reward from Mention Me to allow for message personalisation
Add content with referrer reward data extension

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Example reminders

Example Reminder 1Example Reminder 2
Subject: Keep on sharing, you have referred %%=Lookup('Mention Me Custom Fields','Referrals','Email',emailaddr)=%% friendsSubject: Don’t forget to keep on sharing, you have referred %%=Lookup('Mention Me Custom Fields','Referrals','Email',emailaddr)=%% friends
Example Reminder 1: Share again example reminder email 1 Example Reminder 2: Share again example reminder email 2

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SFMC variables

SFMC variableDescriptionExample
%%Firstname%%The first name of the referrerRyder
%%=Lookup('Mention Me Custom Fields','Referrals','Email',emailaddr)=%%The total number of successful referrals5
%%=Lookup('Mention Me Custom Fields','Referrer Share link','Email',emailaddr)=%%The unique referral share linkhttps://demo.mention-me.com/m/olb/se8fp-adrian-parris
%%Offer Subject Copy%%Customer-friendly offer description shown on the referrer offer pageTreat a friend to 10% off and get £10 off for yourself

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Step 3: Test the preview

  1. Test each email in the Preview and Test tab in the Edit Email section
Preview and Test tab in SFMC email editor
  1. Select the Received Referrer reward from Mention Me Data Extension and a customer who meets the criteria.
Selecting test entry from referrer reward data extension
  1. The email will be populated with the relevant event information
Example Reminder 1: Share again reminder 1 preview with populated fields Example Reminder 2: Share again reminder 2 preview with populated fields

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Step 4: Activate the journey

  1. Once you are happy with the content and have tested the emails, activate the journey
  2. Click the Activate button
Activate share again journey button in SFMC
Last modified on March 31, 2026