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About the Integration

Seamlessly integrate high-quality, first-party referral data into Salesforce Marketing Cloud (SFMC) to enhance customer segmentation and campaign performance. Use Mention Me data - like next-best action, propensity to refer, and Extended Customer Revenue - to target high-value customer segments more effectively. The integration is self-serve, requires no major IT effort, and can be fully set up in under 10 minutes.

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Integration Capabilities

  • Send contact data and opt-ins from Mention Me referred customers to SFMC in real time
  • Create coupon email reminders using referral data
  • Use referral data to boost targeting across other marketing channels

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Prerequisites

  • Salesforce Marketing Cloud - You must have Administrator or Marketing Cloud Administrator roles.
  • Mention Me - Access to the Mention Me platform. Contact your Mention Me CSM if needed.

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Step 1: Create a Mention Me App in Salesforce Marketing Cloud

Log in to your Salesforce Marketing Cloud admin account to set up a Mention Me App integration:
1

Verify permissions

Ensure you have Installed Package > Administrator permissions.
2

Navigate to Installed Packages

Go to Setup > Apps > Installed Packages.
SFMC Setup Installed Packages navigation

The SFMC Setup Installed Packages navigation.

3

Create a new package

Click New and name the package Mention Me.
Creating new Mention Me package in SFMC

Creating a new Mention Me package in SFMC.

4

Save the package

Click Save.
5

Add a component

Under Components, click Add Component.
6

Configure API Integration

Set the Component Type to API Integration with Integration Type Server-to-Server.
Selecting API Integration component type

Selecting the API Integration component type in SFMC.

Then set the integration type to Server-to-Server:
Setting Server-to-Server integration type

Setting the Server-to-Server integration type in SFMC.

7

Enable required permissions

Click Edit and enable the following permissions:
  • Journeys > Read & Write
  • List and Subscribers > Read & Write
  • Data Extensions > Read & Write
Enabling required API permissions

Enabling required API permissions in SFMC.

8

Save permissions

Click Save.
9

Note down app credentials

Note down the following values from the created app:
  • Client ID
  • Client Secret
  • Subdomain (from the REST Base URI, between https:// and .rest)
SFMC app showing Client ID

The SFMC app showing the Client ID.

The Client Secret is shown alongside it:
SFMC app showing Client Secret

The SFMC app showing the Client Secret.

SFMC app showing REST Base URI for Subdomain

The SFMC app showing the REST Base URI used to identify the Subdomain.

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Step 2: Set Up the Integration in Mention Me

1

Connect on Mention Me platform

Go to the Mention Me platform and click Connect.
Mention Me SFMC integration connect page

The Mention Me SFMC integration connect page.

2

Accept terms and conditions

Accept the terms and conditions if prompted.
Terms and conditions acceptance for SFMC integration

The terms and conditions acceptance screen for the SFMC integration.

3

Click New authentication

Click New authentication.
New authentication button in Mention Me

The New Authentication button in Mention Me.

4

Enter API credentials

Fill in the following values gathered in Step 1:
  • Client ID
  • Client Secret
  • Subdomain
Entering SFMC API credentials in Mention Me

Entering SFMC API credentials in Mention Me.

5

Create the authentication

Click Create.
6

Configure Contact Key setting

If your SFMC Contact Key is not an email, untick the email option.
Contact Key email option in SFMC integration

The Contact Key email option in the SFMC integration.

7

Authorise the integration

Click Authorise.
8

Select countries to sync

Select the countries for which you want Mention Me data synced.
Selecting countries to sync with SFMC

Selecting countries to sync with SFMC.

Only data from selected Mention Me countries will be synced to Salesforce.
9

Finalise the connection

Click Connect.Mention Me will now complete the integration and create relevant Data Extensions in Salesforce. This setup may take up to 1 minute to complete before moving to the final step.
Once the integration is set up, you need to link the data extension that Mention Me created to your email contact data. This enables Mention Me customer attributes to sync with your contacts for use across Marketing Cloud journeys and campaigns.
1

Log in to SFMC

Log in to Salesforce Marketing Cloud.
2

Open Contact Builder

Click Audience Builder > Contact Builder.
Navigating to Contact Builder in SFMC

Navigating to Contact Builder in SFMC.

3

Click Email Data

Click Email Data.
1

Go to Data Extensions

Go to Data Extensions.
2

Click Link

Click Link.
Link Data Extension button in Contact Builder

The Link Data Extension button in Contact Builder.

3

Expand Data Extensions folder

Expand the Data Extensions folder.
4

Select Mention Me Custom Fields

Select the Mention Me Custom Fields Data Extension.
Selecting Mention Me Custom Fields data extension

Selecting the Mention Me Custom Fields data extension.

5

Map the Email field

Map the Mention Me Email field to your system’s Email Address field.
Mapping Mention Me Email field to Email Address

Mapping the Mention Me Email field to the Email Address field.

6

Save the link

Click Save.
Saving the data extension link in SFMC

Saving the data extension link in SFMC.

Your Mention Me customer attributes are now successfully linked to your Marketing Cloud contact data using the email address.
Last modified on July 12, 2026