About these journeys
These SFMC journeys remind customers to use their Mention Me coupon codes. The referee journey targets prospective customers, while the referrer journey targets existing customers who earned a reward for referring a friend. The journeys utilise data sent from Mention Me to SFMC through the integration and the Journey Builder functionality of SFMC.Prerequisites
- An active Mention Me referral program
- A Mention Me / SFMC enabled integration
- Knowledge of SFMC AMPscript Variables
Supported channels
Referee journey
Remind prospective customers (referees) to use their coupon codes received from being introduced to your brand. Goals:- Drive first purchase
- Increase average order value
Basic workflow
- A prospective customer gets a coupon when their friend introduces them (email sent by Mention Me).
- A reminder email (subject to consent) is sent to use the coupon if they have not purchased yet.
- Further reminders are sent at different times to encourage coupon usage (if you have purchase events flowing into SFMC).
Step 1: Create the journey flow
- Add an API Event as the Trigger type with Received Referee reward from Mention Me as the trigger event
- In Journey Settings, set the Default Email address to be from Entry Source
- Add a wait period before the email. Suggested wait periods:
- 1st email — 2 days after the event trigger
- 2nd email — 6 days after the 1st email is sent
- 3rd email — 4 days after the 2nd email is sent
- Add a conditional split to check that the referee has purchased in the last x days (if you have purchase events flowing into SFMC)
Step 2: Add content to each email
- Update the images and styling to suit your brand
- Include product recommendations to increase conversion
- Under Add content, set the data extension to Received Referee reward from Mention Me to allow for message personalisation
Example reminders
| Example Reminder 1 | Example Reminder 2 | Example Reminder 3 |
|---|---|---|
| Subject: Claim your %%Referee Reward%% discount! | Subject: Don’t forget, you have a %%Referee Reward%% discount! | Subject: Last chance, your %%Referee Reward%% discount expires soon! |
SFMC variables
| SFMC variable | Description | Example |
|---|---|---|
%%Referrer First Name%% | The first name of the friend who referred the referee | Ryder |
%%Referrer Last Name%% | The surname of the friend who referred the referee | Collins |
%%Referee Reward%% | Combined reward shaping variable showing discount or benefit | £15 or 30% |
%%Coupon Code%% | The generated coupon given to the referee | 10USDOFF-RXAAURVZ |
%%[Output(Format([Coupon Expiry],"d MMMM, yyyy"))]%% | The expiry date of the coupon. See SFMC Date Formatting | 19 July 2023 |
%%Call to Action URL%% | Link that directs user to make purchase | www.mention-me.com |
Step 3: Test the preview
- Test each email in the Preview and Test tab under Edit Email
- Use the Received Referee reward from Mention Me Data Extension and filter to a qualified test entry
- Ensure fields populate correctly from the journey event
Step 4: Activate the journey
- Confirm all content, logic, and tests pass
- Click the Activate button
Referrer journey
Remind existing customers (referrers) to use their coupon codes received from introducing a friend to your brand. Goals:- Increase active customer revenue
- Increase premium customer revenue
- Increase retention
Basic workflow
- An existing customer gets a coupon when they introduce a friend (email sent by Mention Me).
- A reminder email (subject to consent) is sent to use the coupon if they have not purchased yet.
- Further reminders are sent at different times to encourage coupon usage.
Step 1: Create the journey flow
- Add an API Event as the Trigger type with Received Referrer reward from Mention Me as the trigger event
- In Journey Settings, set the Default Email address to be from Entry Source
- Add a wait period before the email. Suggested wait periods:
- 1st email — 7 days after the event trigger
- 2nd email — 14 days after the 1st email is sent
- 3rd email — 14 days after the 2nd email is sent
- Add a conditional split to check that the referrer has purchased in the last x days (if you have purchase events flowing into SFMC)
Step 2: Add content to each email
- Update the images and styling to suit your brand
- Include product recommendations to increase conversion
- Under Add content, set the data extension to Received Referrer reward from Mention Me to allow for message personalisation
Example reminders
| Example Reminder 1 | Example Reminder 2 | Example Reminder 3 |
|---|---|---|
| Subject: Claim your %%Referrer Reward%% discount! | Subject: Don’t forget, you have a %%Referrer Reward%% discount! | Subject: Last chance, use your %%Referrer Reward%% discount! |
SFMC variables
| SFMC variable | Description | Example |
|---|---|---|
%%Referrer First Name%% | The first name of the referrer | Ryder |
%%Referrer Last Name%% | The surname of the referrer | Collins |
%%Referree Reward%% | The reward the referrer will receive | £15 or 30% |
%%Coupon Code%% | The coupon code the referrer receives | 10USDOFF-RXAAURVZ |
%%[Output(Format([Coupon Expiry],"d MMMM, yyyy"))]%% | The expiry date of the coupon. See SFMC Date Formatting. | 19 July 2023 |
%%Call to Action URL%% | The destination URL to spend the coupon | www.mention-me.com |
Step 3: Test the preview
- Test each email in the Preview and Test tab in the Edit Email section
- Select the Received Referrer reward from Mention Me Data Extension and filter by a customer who matches the trigger criteria.
- The email will be populated with the relevant event information
Step 4: Activate the journey
- Once you are happy with the content and have tested the emails, activate the journey
- Click the Activate button
