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With the Mention Me integration into Klaviyo, you can add a CTA link to your emails that sends customers directly to a personalised referral landing page. This improves visibility of your referral programme, boosts engagement, and reminds existing customers to keep sharing. The personalised link allows customers to skip referral registration, as Klaviyo will automatically pass their email and name to pre-fill the referral page.

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Prerequisites

  • A working referral landing page on your website with the Mention Me referral tag implemented

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Types of Emails to Consider

  • Dedicated referral solus emails (recommended every 2-3 months)
  • Inclusion in a standard newsletter or promotional email
  • An “always-on” presence in email headers or footers
  • Integration into automated email journeys (e.g. Welcome, Post-purchase)

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How It Works

  1. You promote your referral programme in an email, including the personalised CTA link.
  2. The customer clicks the button and reaches the referral landing page.
  3. The referral page is pre-filled with their first name, last name, and email.
  4. They are auto-registered when they click “Get Reward”.
  5. They share the offer with friends via their preferred method.
1

Add a CTA

Add a CTA button or text link to your promotional email campaign.
2

Start the URL parameters

In the button/link URL field, begin with your referral landing page address and include a ? to start parameters.
3

Append the parameters

Append the following parameters, separated by &.
Referral landing page URL with personalisation parameters

A referral landing page URL with personalisation parameters appended.

The same parameters can be added directly in the Klaviyo email editor:
Klaviyo email editor with referral CTA link configuration

The Klaviyo email editor showing the referral CTA link configuration.

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Personalisation Parameters

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Final Example URL

Example referral email with personalised CTA button

An example referral email with a personalised CTA button.

Last modified on July 10, 2026