These Klaviyo flows remind customers to use their Mention Me coupon codes. The referee flow targets prospective customers who received a referral coupon, while the referrer flow targets existing customers who earned a reward for referring a friend.The flows use Mention Me event data passed to Klaviyo through the integration, leveraging Klaviyo’s Flows feature. Pre-built flows include suggested copy and variables from Mention Me events and customer attributes.
This flow helps you remind prospective customers (referees) to use their coupon codes after being referred to your brand.By implementing this flow, you can:
The referrer gets a coupon when referring a friend (initial email is sent by Mention Me). Per GDPR, Mention Me cannot send follow-up emails, so set those up in Klaviyo.
Reminder emails are sent (subject to marketing consent) if no purchase has been made.
Additional reminders are sent at different intervals if the coupon remains unused.
Suggested wait times are longer than for referees due to longer coupon expiry windows, but you can adjust as needed for your brand.
Add a profile filter to include only referrers who have Placed Order = 0 times since entering the flow. Use the Placed Order event from your eCommerce platform (e.g. Shopify, BigCommerce).
The Klaviyo flow trigger with a Placed Order filter for the referrer flow.
