About this flow
This Klaviyo flow nudges your top brand advocates (referrers) to continue sharing with friends to earn additional rewards. By implementing this flow, you can:- Increase active customer revenue
- Increase premium customer revenue
- Increase retention
- Suggested copy
- Variables from Mention Me events
- Customer profile attributes
Prerequisites
- An active Mention Me referral programme that rewards customers
- The latest version of the Mention Me x Klaviyo integration is enabled — check integration status:
- Enabled — you are good to go.
- Not Connected — follow this setup guide.
- Working knowledge of Klaviyo personalisation variables
Supported channels
Basic workflow
- A customer refers a friend and receives a reward.
- After 4 days, an email reminder is sent (with consent), encouraging further sharing via their share link.
- After 14 days, a second reminder email is sent.


Steps to create the flow
Step 1: Install the flow
- Log into Klaviyo Flows
- Select Mention Me from the integrations
- Select Referrer Share Again Reminder

Step 2: Add content to reminder emails
- Update images, logos, and styles to match your brand
- Use Mention Me recommended variables where possible
Reminder examples
| 1st Reminder | 2nd Reminder |
|---|---|
Subject: Keep sharing! You’ve referred {{ person|lookup:'Mention Me Referrals' }} friends | Subject: Don’t forget to keep sharing — {{ person|lookup:'Mention Me Referrals' }} friends |
Populated email examples


Personalisation variables
| Variable | Description | Example |
|---|---|---|
{{ first_name|default:'there' }} | Customer’s name fallback | ”Ryder” or “there” |
{{ person|lookup:"Mention Me Share link"|default:'' }} | Unique share link | https://demo.mention-me.com/m/olk/se8fp-adrian-parris |
{{ person|lookup:'Mention Me Referrals' }} | Total successful referrals made by customer | 5 |
{{ event|lookup:'Offer Subject Copy'|default:'' }} | Current offer text for referring more friends | Treat a friend to 10% off and get £10 off |
Step 3: Test the preview
- Click Preview & Test
- Select a profile who matches the trigger criteria


Step 4: Activate the flow
Once everything is tested and finalised, click Review and Turn On in the flow design screen.