How to Set Up Braze with Mention Me

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About the Integration

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Integration Capabilities

• Real-time transfer of contact data and opt-ins from Mention Me referrals to Braze
• Create personalised coupon reminder emails using referral data
• Improve marketing efficiency through audience segmentation and targeting based on referral activity

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Prerequisites

• Braze - Ability to create API keys. Know your Braze Instance URL / Region (visible in the browser URL after logging in).
• Mention Me - Access to the Mention Me platform. Contact your CSM or submit a support request if needed.

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Step 1: Create an API Key in Braze

1

Log in to Braze

Log in to Braze with appropriate permissions.

2

Select the workspace

Select the Workspace where the API key should be created.

3

Navigate to API Keys

Go to Settings > APIs and Identifiers > API Keys.

4

Create a new API key

Create a new API Key with:

• Name: Mention Me
• Permissions: templates.email.create, users.track

Make sure you set the correct permissions. They cannot be edited later.

5

Copy the API key

Copy the API key for use in Step 2.

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Step 2: Set Up the Integration in Mention Me

1

Open the integration page

On the Mention Me Braze Integration Page, click Connect.

2

Accept terms and conditions

Agree to the Terms & Conditions (if not already accepted).

3

Click New Authentication

Click New Authentication.

4

Name your authentication

Provide a recognisable name (e.g. “Braze - EU Workspace”).

5

Enter API credentials

Enter details from Step 1:

• API Key
• Select your Braze Instance / Region

Next, select the region that matches your Braze instance:

Make sure the selected region matches your account. For example, URL “03.braze.eu” = Region EU-03.

6

Authorise the connection

Click Authorise.

7

Select countries to sync

Select the country(ies) you want to sync to Braze.

8

Complete the setup

Click Connect to finish integration setup.

From here, Mention Me events and contacts will begin syncing with your Braze environment, enabling usage in Canvases and segmentation. For assistance, contact your CSM or submit a support request.

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Step 3: Implement Suggested Canvases

• Boost New Customer Acquisition - Remind referred users to complete their first purchase.
• Drive Repeat Purchases - Remind referrers to redeem earned vouchers.
• Increase Customer Engagement - Encourage advocates to share referral links again.