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About the Integration

Activate your biggest fans by feeding first-party advocacy data directly into Emarsys to deliver higher engagement, retention, and revenue across your customer base.

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Integration Capabilities

  • Send contact data and opt-ins from Mention Me referred customers to Emarsys in real-time
  • Use referral data to create coupon email reminders
  • Enhance other marketing channels by using referral and advocacy data to segment and target high-value customers

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Prerequisites

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Step 1: Create an API User and Secret for Mention Me

1

Log in to Emarsys

Log in to Emarsys as the Account Owner.
2

Navigate to API settings

Navigate to Management > Security Settings > API.
Emarsys Security Settings API navigation

The Emarsys Security Settings API navigation.

3

Create your API User

Select Create your API User.
Create API User button in Emarsys

The Create API User button in Emarsys.

4

Select WSSE authentication type

Select WSSE as the Authentication Type.
Selecting WSSE authentication type

Selecting WSSE as the authentication type in Emarsys.

5

Set API user permissions

Set the following permissions for the created API User(s):
API user permissions configuration part 1

API user permissions configuration in Emarsys, part 1.

Continue setting the remaining permissions as shown below:
API user permissions configuration part 2

API user permissions configuration in Emarsys, part 2.

API user permissions configuration part 3

API user permissions configuration in Emarsys, part 3.

API user permissions configuration part 4

API user permissions configuration in Emarsys, part 4.

API user permissions configuration part 5

API user permissions configuration in Emarsys, part 5.

You must set up these permissions to implement and run the Mention Me and Emarsys integration.
Learn more about creating your API key and secret.
6

Save credentials for Step 2

Save these credentials for use in Step 2.
If you have multiple Emarsys accounts, create an API Username and Secret Key for each.

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Step 2: Set Up the Integration in Mention Me

1

Connect on Mention Me platform

On the Mention Me platform, click Connect.
Mention Me Emarsys integration connect page

The Mention Me Emarsys integration connect page.

2

Accept terms and conditions

Agree to the Terms and Conditions to allow Mention Me to transfer data to Emarsys on your behalf.
Terms and conditions acceptance for Emarsys integration

The terms and conditions acceptance screen for the Emarsys integration.

3

Click New authentication

Click New authentication.
New authentication button in Mention Me

The New Authentication button in Mention Me.

4

Name your authentication

Name your authentication. If you have multiple Emarsys accounts, name the connection per account, or leave the default.
5

Enter API Key and Secret

Enter the following values from Step 1:
  • API Key (User)
  • API Secret
6

Enter the Base URL

Enter the following in the Base URL:
7

Create the authentication

Press Create to finish.
Entering Emarsys API credentials in Mention Me

Entering Emarsys API credentials in Mention Me.

8

Select countries to sync

Select the country/countries you want to sync to Emarsys.
Selecting countries to sync with Emarsys

Selecting countries to sync with Emarsys.

Depending on which countries you use Emarsys in, select only the specific Mention Me enabled markets.
9

Finalise the connection

Click Connect to finalise the setup. All properties and events will be created automatically inside Emarsys.
Connect button to finalise Emarsys integration

The Connect button to finalise the Emarsys integration.

10

Confirm successful integration

A confirmation message will appear showing the integration completed successfully.
Emarsys integration success confirmation

The Emarsys integration success confirmation message.

Mention Me events and contacts will now begin syncing to your Emarsys account for use in Tactics and segmentation. If you need help, contact your CSM or submit a support request.

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Multiple Account Setup (Optional)

If you would like to integrate another Emarsys account (e.g. for different regions such as UK/US), click Connect Another Account and repeat the above steps.
Connect Another Account option for multiple Emarsys accounts

The Connect Another Account option for multiple Emarsys accounts.

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Supplying Emarsys Credentials for Opt-in Triggering Rules (Optional)

Use this section if you have requested to enable checking of customers’ opt-in status before showing a newsletter sign-up overlay. This is separate from the full Emarsys integration above.

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Prerequisites

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Step 1: Provide Emarsys API Key and Secret

1

Log in to Emarsys

Log in to Emarsys as the Account Owner.
2

Navigate to API settings

Go to Management > Security Settings > API.
Emarsys API navigation for opt-in triggering

The Emarsys API navigation for opt-in triggering.

3

Create API credentials

Create your API Username and API Secret Key.
If you have multiple Emarsys accounts, create an API Username and Secret Key for each account.
Creating API username and secret in Emarsys

Creating an API username and secret in Emarsys.

4

Save credentials securely

Save these credentials as plain text or in a PDF file (so you can upload them to Mention Me).
5

Update API user permissions

Click the edit button to update the API User Permissions and only enable the following for the newly created API User(s):
API user permissions for opt-in checking part 1

API user permissions for opt-in checking in Emarsys, part 1.

The remaining permissions to enable are shown below:
API user permissions for opt-in checking part 2

API user permissions for opt-in checking in Emarsys, part 2.

API user permissions for opt-in checking part 3

API user permissions for opt-in checking in Emarsys, part 3.

Learn more about creating your API key and secret.

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Step 2: Send the Account ID, API Key, and Secret Securely to Mention Me

1

Log in to Mention Me

Log in to the Mention Me platform.
2

Navigate to Secure file transfer

Navigate to the Secure file transfer option under the Settings & Tools tab.
Secure file transfer navigation in Mention Me

The Secure file transfer navigation in Mention Me.

3

Upload the credentials file

Click Upload secure file, then upload the PDF file containing your API key and secret to the secure area.
Uploading secure file with API credentials

Uploading a secure file with API credentials in Mention Me.

4

Notify your CSM

Email your Mention Me Client Success Manager to let them know you’ve uploaded this information.

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Granting Your Mention Me CSM Access to Your Emarsys Account

Granting Mention Me view-only access to your Emarsys account allows your CSM to provide recommendations on where advocacy data can fit into your segmentation or contact strategy. The permissions are view-only for specific functions and do not include access to personally identifiable customer data.

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What Mention Me Will Have Permission to View

  • Automation Performance
  • Email Campaign Performance
  • Strategic Dashboard
  • Tactics Enabled

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Prerequisites

You must have an Account Owner role in Emarsys to create new roles and users.

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Step 1: Create a New Mention Me Role in Emarsys

Learn more about creating Roles in Emarsys.
1

Log in to Emarsys

Log in to Emarsys as the Account Owner.
2

Navigate to User Management Roles

Go to Management > User Management > Roles.
Emarsys User Management Roles navigation

The Emarsys User Management Roles navigation.

3

Create a new role

Click Create Role.
4

Name and describe the role

Name the Role “Mention Me” and include a description.
5

Set role permissions

Set the Role permissions as follows:
Mention Me role permissions part 1

Mention Me role permissions configuration in Emarsys, part 1.

The remaining permissions are shown below:
Mention Me role permissions part 2

Mention Me role permissions configuration in Emarsys, part 2.

Mention Me role permissions part 3

Mention Me role permissions configuration in Emarsys, part 3.

6

Save the role

Save the Role.

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Step 2: Create a New Mention Me User in Emarsys

Learn more about creating Users in Emarsys.
1

Log in to Emarsys

Log in to Emarsys as the Account Owner.
2

Navigate to User Management Users

Go to Management > User Management > Users.
Emarsys User Management Users navigation

The Emarsys User Management Users navigation.

3

Create a new user

Create a new user.
4

Enter CSM details

Enter your Mention Me CSM details.
Creating a new Mention Me user in Emarsys

Creating a new Mention Me user in Emarsys.

5

Select the Mention Me role

Select the Mention Me Role from the Access Roles dropdown.
Selecting Mention Me role for the new user

Selecting the Mention Me role for the new user in Emarsys.

6

Confirm user creation

Click Next and confirm the user creation.
Last modified on July 12, 2026