Overview
The Mention Me integration with Emarsys enables you to receive referral and advocacy-related events in your Emarsys platform in real-time.What the Integration Enables
- Grow your contact database by sending marketing opt-ins to Emarsys in real time
- Use referral data for personalised email campaigns and coupon reminders
- Improve segmentation with first-party referral data
Contact Data
How Contacts Are Created
- If the customer does not exist in your Emarsys instance, a new contact will be created.
- If the customer does exist, the existing contact will be updated with Mention Me-specific fields only.
Customer Opt-ins
When a customer opts into your newsletter via the referee journey or through a post-purchase overlay, the opt-in request will automatically be sent to Emarsys:- Emarsys opt-in property is set to True only if the user opts-in at registration or post-purchase.
- If they do not opt-in, the opt-in value will not be set (null).
- This will not be set for new Referrers.
- A marketing consent event is sent.
- A dedicated external event (mm:marketing_opt_in) is triggered.
The newsletter opt-in overlay shown by Mention Me.
Customer Profile Attributes
System fields - Mention Me will only update the specific system fields listed below. Custom fields - Mention Me will create the custom contact fields during integration setup and update them whenever applicable data is sent.Events
The Mention Me integration uses Emarsys external events functionality for trigger-based workflows to generate email campaigns. Mention Me automatically sets the external events in Emarsys as part of the integration setup. External events are how programs and campaigns in Emarsys can be linked to external triggers. They can be associated with actions outside Emarsys, and can be used to add contacts to an automated program or trigger mobile or email campaigns.Summary of Events Sent to Emarsys
** If you have the Mention Me add-on enabled
How to Use Mention Me Data in Email Templates
The Mention Me data can be inserted into email campaigns using the Emarsys Scripting Language (ESL). You can use ESL in the email body, header, preheader, subject, from name, and anywhere personalisation is supported.Registered as a Referrer (mm:referrer_registration)
Each time a customer registers as a referrer, a registration event will be triggered and the associated data will be sent to Emarsys.Registered as a Referee (mm:referee_registration)
Each time a customer registers as a referee, a registration event will be triggered and the associated data will be sent to Emarsys.Received a Referee Reward (mm:referee_fulfillment)
Each time a referee obtains a reward for being a referrer’s friend, a referee fulfilment event will be triggered and the associated data will be sent to Emarsys. Includes all fields from referee registration plus:Received a Referrer Reward (mm:referrer_fulfillment)
Each time a referrer obtains a reward for referring a friend, a referrer fulfilment event will be triggered. Same structure as referee fulfilment but with referrer-specific fields (referee_first_name, referee_last_name instead of referrer names).Opted into Marketing (mm:marketing_opt_in)
Each time a referee requests to receive your newsletter at signup or post-purchase, a dedicated event is sent to Emarsys.Submitted an NPS Score (mm:nps_score)
Each time a customer submits an NPS Score via the Mention Me NPS feature, their response will be sent to Emarsys.Discount on Next Order Fulfilment (mm:discount_on_next_order_fulfillment)
Each time a customer obtains a reward from a non-referral post-purchase message, a discount on the next order fulfilment event will be triggered. Key fields include incentive-specific offer headline ({{event.offer.incentive.headline}}), CTA ({{event.offer.incentive.cta}}), coupon code, expiry, and call-to-action URL.