About this canvas
This Braze canvas encourages your top brand advocates to continue sharing with friends to earn additional rewards. Implementing this flow helps:- Increase active customer revenue
- Increase premium customer revenue
- Improve retention
Prerequisites
- Active Mention Me referral program (referrer-based rewards enabled)
- Mention Me / Braze integration activated
- Familiarity with Liquid scripting
Supported channels
Canvas workflow overview
- Customer successfully refers a friend
- Reminder emails (with consent) are sent encouraging further sharing, including their personalized referral link
Steps to create the canvas
Step 1: Build the canvas flow
- Set the Entry Schedule to trigger
received_referrer_rewardvia a custom event.
- Configure the Target Audience with:
- Email is available = true
- Under Send Settings, send only to opted-in users.
- Configure the Canvas editor with:
- Two email nodes
- Wait steps before each email
- Timing suggestions:
- Reminder 1 — after 4 days
- Reminder 2 — after 14 days from email 1
Step 2: Add email content
- Customise content to match your brand (images, colours, fonts)
- Use Liquid variables to dynamically populate referral data
Reminder examples with Liquid variable placeholders
| Example Reminder 1 | Example Reminder 2 |
|---|---|
Subject: Keep on sharing, you’ve referred {{custom_attribute.${mention_me_referrals}}} friends! | Subject: Don’t forget to keep on sharing! |
Rendered email examples
Reminder 1:
Supported Liquid variables
| Liquid Syntax | Description | Example |
|---|---|---|
{{custom_attribute.${mention_me_share_link}}} | Referrer’s unique URL to share with friends | https://demo.mention-me.com/m/olb/se8fp-adrian-parris |
{{custom_attribute.${mention_me_referrals}}} | Total referrals completed by the customer | 5 |
{{canvas_entry_properties.${offer_subject_copy}}} | Offer messaging shown on referral page | Treat a friend to 10% off and get £10 |
Step 3: Test the emails
- Open the Canvas Editor > Preview tab
- Enter the email of a contact who has triggered received_referrer_reward
- Verify variable values render correctly
Test output examples
Reminder 1:
Step 4: Launch the canvas
- Once email content has been tested and approved
- Click Launch to activate your Braze canvas