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About These Canvases

These Braze canvases remind customers to use their Mention Me coupon codes. The referee canvas targets prospective customers, while the referrer canvas targets existing customers who earned a reward for referring a friend. The canvases use data sent from Mention Me to Braze through the integration and Braze’s Canvas functionality.

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Prerequisites

  1. An active Mention Me referral programme
  2. Mention Me and Braze integration enabled
  3. Familiarity with Liquid Templating

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Supported Channels

  • Email

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Referee Canvas

Remind prospective customers (referees) to use their coupon codes received from being introduced to your brand. Goals:
  • Drive first purchase
  • Increase average order value

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Basic Workflow

  1. Customer receives a coupon via Mention Me after referral.
  2. If no purchase is made, a reminder email is sent (with consent).
  3. Further reminders encourage usage of the coupon.
Referee coupon reminder canvas flow overview

An overview of the referee coupon reminder canvas flow.

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Step 1: Create the Canvas Flow

1

Set the entry schedule

Set the Entry Schedule to an Action-Based Trigger using the received_referee_reward custom event.
Braze canvas entry schedule with received_referee_reward trigger

The Braze canvas entry schedule set to the received_referee_reward trigger.

2

Set the target audience filters

Set the Target Audience Filters:
  • Email Available = true
Braze target audience filter with email available set to true

The Braze target audience filter with email available set to true.

Then set the Exit Criteria to Make Any Purchase:
Braze exit criteria set to Make Any Purchase

The Braze exit criteria set to Make Any Purchase.

3

Set the send settings

Set Send Settings so Subscription is opted-in users only.
Braze send settings with opted-in users only selected

The Braze send settings with opted-in users only selected.

4

Build the canvas editor content

Add 3 emails with 3 wait periods:
  • 1st email: 2 days after trigger
  • 2nd email: 6 days after 1st
  • 3rd email: 4 days after 2nd
Braze canvas editor with 3 emails and wait periods for referee reminders

The Braze canvas editor with 3 emails and wait periods for referee reminders.

Need help with reward validity? Reach out via your Mention Me CSM or support.

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Step 2: Add Email Content

  1. Brand your email design and images
  2. Include product recommendations
  3. Add suggested Liquid variables (see table below)
  4. Set CTA link using: {{canvas_entry_properties.${call_to_action_url}}}
Braze email editor with CTA link using canvas entry properties

The Braze email editor with a CTA link using canvas entry properties.

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Email Template Examples

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Visual Reminder Examples

Referee coupon reminder email template example 1

Referee coupon reminder email template example 1.

The second reminder follows the same layout with updated copy:
Referee coupon reminder email template example 2

Referee coupon reminder email template example 2.

The final reminder highlights the approaching expiry:
Referee coupon reminder email template example 3

Referee coupon reminder email template example 3.

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Canvas Variables

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Step 3: Test the Emails

Braze does not support previewing custom event properties directly. You must launch the Canvas to yourself and trigger a referral event. Learn more about testing in Braze’s testing guide. Compiled reminder examples:
Compiled referee reminder email 1 with populated variables

Compiled referee reminder email 1 with populated variables.

Reminder 2:
Compiled referee reminder email 2 with populated variables

Compiled referee reminder email 2 with populated variables.

Reminder 3:
Compiled referee reminder email 3 with populated variables

Compiled referee reminder email 3 with populated variables.

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Step 4: Launch the Canvas

Once you’re happy with the content and tests are successful, launch the canvas to production. Remove any test segments and adjust wait periods before launching.

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Referrer Canvas

Remind existing customers (referrers) to use their coupon codes received from referring a friend. Goals:
  • Increase active customer revenue
  • Increase premium customer revenue
  • Increase retention

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Basic Workflow

  1. Referrer receives a coupon upon successful referral (email sent by Mention Me).
  2. Reminder email is sent if no purchase is made (based on consent).
  3. Additional reminders follow, encouraging coupon usage.
Referrer coupon reminder canvas flow overview

An overview of the referrer coupon reminder canvas flow.

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Step 1: Create the Canvas Flow

1

Set the entry schedule

In Entry Schedule, choose the Action-Based Trigger: received_referrer_reward
Braze canvas entry schedule with received_referrer_reward trigger

The Braze canvas entry schedule set to the received_referrer_reward trigger.

2

Set the target audience

In Target Audience, set Email available is true.
Braze target audience with email available filter

The Braze target audience with the email available filter.

Then set the Exit Criteria to Make Any Purchase:
Braze exit criteria set to Make Any Purchase for referrer canvas

The Braze exit criteria set to Make Any Purchase for the referrer canvas.

3

Set the send settings

In Send Settings, select “opted-in users only”.
Braze send settings with opted-in users only for referrer canvas

The Braze send settings with opted-in users only for the referrer canvas.

4

Build the canvas editor content

In the canvas editor, add 3 x Emails with 3 x Wait periods:
  • 1st email: 7 days after trigger
  • 2nd email: 14 days after 1st email
  • 3rd email: 14 days after 2nd email
Braze canvas editor with 3 emails and wait periods for referrer reminders

The Braze canvas editor with 3 emails and wait periods for referrer reminders.

Not sure about your reward validity period? Contact your Mention Me CSM or Mention Me support.

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Step 2: Add Content to Each Email

  1. Update images and style to match your brand
  2. Include product recommendations
  3. Use default Mention Me variables in subject and body
  4. Add {{canvas_entry_properties.${call_to_action_url}}} to CTA button
Braze email editor with CTA link for referrer canvas

The Braze email editor with a CTA link for the referrer canvas.

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Example Reminder Templates

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Visual Examples

Referrer coupon reminder email template example 1

Referrer coupon reminder email template example 1.

The second reminder follows the same layout with updated copy:
Referrer coupon reminder email template example 2

Referrer coupon reminder email template example 2.

The final reminder highlights the approaching expiry:
Referrer coupon reminder email template example 3

Referrer coupon reminder email template example 3.

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Available Liquid Variables

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Step 3: Test the Emails

Braze does not support previewing custom event properties. You must launch the canvas (to yourself only) and trigger a test event. See Braze’s guide to testing custom event properties. Compiled examples:
Compiled referrer reminder email 1 with populated variables

Compiled referrer reminder email 1 with populated variables.

Reminder 2:
Compiled referrer reminder email 2 with populated variables

Compiled referrer reminder email 2 with populated variables.

Reminder 3:
Compiled referrer reminder email 3 with populated variables

Compiled referrer reminder email 3 with populated variables.

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Step 4: Launch the Canvas

Once testing is complete and content is finalised, launch your canvas. Don’t forget to remove test segments and update wait times before going live.
Last modified on July 12, 2026