Coupon Reminder Canvases in Braze

Documentation Index

Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt

Use this file to discover all available pages before exploring further.

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About these canvases

These Braze canvases remind customers to use their Mention Me coupon codes. The referee canvas targets prospective customers, while the referrer canvas targets existing customers who earned a reward for referring a friend. The canvases use data sent from Mention Me to Braze through the integration and Braze’s Canvas functionality.

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Prerequisites

1. An active Mention Me referral program
2. Mention Me and Braze integration enabled
3. Familiarity with Liquid Templating

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Supported channels

• Email

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Referee canvas

Remind prospective customers (referees) to use their coupon codes received from being introduced to your brand. Goals:

• Drive first purchase
• Increase average order value

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Basic workflow

1. Customer receives a coupon via Mention Me after referral.
2. If no purchase is made, a reminder email is sent (with consent).
3. Further reminders encourage usage of the coupon.

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Step 1: Create the canvas flow

1. Set Entry Schedule: Action-Based Trigger using received_referee_reward custom event.

2. Target Audience Filters:
   • Email Available = true

• Exit Criteria: Make Any Purchase

3. Send Settings: Subscription = opted-in users only

4. Canvas Editor Content:
   • 3 emails with 3 wait periods
     • 1st email: 2 days after trigger
     • 2nd email: 6 days after 1st
     • 3rd email: 4 days after 2nd

Need help with reward validity? Reach out via your Mention Me CSM or support.

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Step 2: Add email content

1. Brand your email design and images
2. Include product recommendations
3. Add suggested Liquid variables (see table below)
4. Set CTA link using: {{canvas_entry_properties.${call_to_action_url}}}

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Email template examples

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Visual reminder examples

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Canvas variables

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Step 3: Test the emails

Braze does not support previewing custom event properties directly. You must launch the Canvas to yourself and trigger a referral event. Learn more about testing here. Compiled reminder examples:

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Step 4: Launch the canvas

Once you’re happy with the content and tests are successful, launch the canvas to production. Remove any test segments and adjust wait periods before launching.

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Referrer canvas

Remind existing customers (referrers) to use their coupon codes received from referring a friend. Goals:

• Increase active customer revenue
• Increase premium customer revenue
• Increase retention

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Basic workflow

1. Referrer receives a coupon upon successful referral (email sent by Mention Me).
2. Reminder email is sent if no purchase is made (based on consent).
3. Additional reminders follow, encouraging coupon usage.

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Step 1: Create the canvas flow

1. In Entry Schedule, choose the Action-Based Trigger: received_referrer_reward

2. In Target Audience, set:
   • Email available is true

• Exit criteria: Make Any Purchase

3. In Send Settings, select “opted-in users only”

4. In the canvas editor, add:
   • 3 x Emails with 3 x Wait periods:
     • 1st email: 7 days after trigger
     • 2nd email: 14 days after 1st email
     • 3rd email: 14 days after 2nd email

Not sure about your reward validity period? Contact your Mention Me CSM or Mention Me support.

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Step 2: Add content to each email

1. Update images and style to match your brand
2. Include product recommendations
3. Use default Mention Me variables in subject and body
4. Add {{canvas_entry_properties.${call_to_action_url}}} to CTA button

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Example reminder templates

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Visual examples

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Available Liquid variables

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Step 3: Test the emails

Braze does not support previewing custom event properties. You must launch the canvas (to yourself only) and trigger a test event. Learn how to test. Compiled examples:

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Step 4: Launch the canvas

Once testing is complete and content is finalised, launch your canvas. Don’t forget to remove test segments and update wait times before going live.