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How Does Mention Me Work?

At the heart of Mention Me is our referral platform, which lets existing customers become referrers, share introductory offers with friends, and earn rewards when those friends make a purchase. The platform manages, measures, and optimises referral programmes, including A/B testing different rewards and offers. To operate the referral programme, we need your customers’ first names, surnames, and email addresses to register and communicate with them as referrers. Referral data becomes one of the key signals that help you understand the advocacy of your customers.

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How Does Data Get Transferred to Mention Me?

All data is passed over HTTPS (TLS 1.3+) from JavaScript tags or API calls in your checkout journey, on the order confirmation page, and on other selected landing pages. In some cases, data is transferred via SFTP over SSH as a data feed from your back office systems. We can also share data back with you via event-driven webhooks or direct integrations with marketing automation providers like Emarsys, Klaviyo, Salesforce, or Ometria. We can also schedule batch feeds of customer data via SFTP for you to process.

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Customer Information Stored by Mention Me

Mention Me stores data only for the purposes of running your referral or advocacy programmes:
Last modified on July 10, 2026