Mention Me offers a cookieless alternative for clients who cannot justify our cookies within their consent strategy. This removes the need to list Mention Me cookies or tags in your Consent Platform. Referrals are identified by the email addresses of the two customers involved, so cookies are not required to track referrals and reward customers.Documentation Index
Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
Use this file to discover all available pages before exploring further.
What does going cookieless mean?
We disable all cookies that Mention Me normally drops for customers of your programmes. No cookies are stored at all during your programme. This does not require new tags or different logins, and it can be reversed in the future. If you accept the trade-offs below, you do not need to add our cookies to your Consent Platform, or you can mark them as “not dropped” or “not applicable”.Trade-offs
- Roughly 2-5% of referrals normally identified via the mm_id cookie as “self-referral” may bypass gaming restrictions (other mitigations are available).
- Some customers who view Offer A at purchase may see Offer B when returning to your landing page before we identify them via email (less consistent A/B testing).
- Frequency limiting of offers cannot be used since it requires a cookie.
- If a customer closes a corner peel or conversion message, it will reappear on the next page visit instead of being suppressed for the session.
Consent platform configuration
Configuration depends on your Consent Platform:- Some platforms allow a “Cookieless” bucket that excludes Mention Me from the cookie list.
- Others require adding our cookies but marking them as Strictly Necessary with a note they will not be used.
- Others require marking them as Not Applicable or Not in Use.
Reactivating individual cookies
If you later want to use a feature that requires a cookie (e.g. frequency limiting), we will tell you which cookie to re-enable and help you add it to your Consent Platform.Tags and consent banners
If you put our tag behind a consent banner so it only fires for customers who consent, you will generally see a significant impact on programme performance:- Incomplete picture of existing customers, leading to ineligible rewards.
- Missed referral completions, preventing loyal customers from being rewarded.
- Reduced customer enrolment into referral.
Why you do not need consent to share data via the tag
GDPR
Mention Me operates as Data Processor and you are the Data Controller. Because the referral programme needs to track all customers, we operate on the basis of Legitimate Interest. You do not need customer consent to transfer name and email address to Mention Me via the tag. Read more about GDPR.PECR
PECR applies to cookies stored on the customer’s device. The concept of “legitimate interests” does not exist under PECR. Cookies can only be dropped with consent unless strictly necessary. While cookies are not strictly necessary for our service, tags are strictly necessary for us to provide the service and for customers to refer each other successfully.If you have further questions, speak to your Onboarding Manager or Client Manager. You can also contact our Tech Support team.