Documentation Index
Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
Use this file to discover all available pages before exploring further.
What is Network Insights?
Network Insights reveals hidden networks of fans growing in your customer base by adding the lens of referral data. It allows you to see and communicate with your customers in a different way, helping you identify, grow, and nurture profitable groups of fans who will help grow your brand sustainably.Accessing the Dashboard
Navigate to Advocacy Intelligence -> Network Insights.
How Best Networks are Ranked
Networks are ranked using multiple characteristics including: Network Revenue, Average Number of Orders per Customer, Average ICR, Network Size, and Longest Referral Chain. The ranking formula uses a weighting and ranking system aimed at identifying the most valuable networks that nurture advocacy.Network Characteristics
- Network Revenue: The sum of revenue from each individual in the network (all time).
- Average Number of Orders per Customer: Total orders in the network (all time) divided by Network Size.
- Average ICR (Individual Customer Revenue): Network Revenue divided by Network Size.
- Network Size: The number of customers in the network.
- Longest Referral Chain: The longest continuous referral chain within the network. Long chains indicate that referred customers are keen on advocating further.
Reading Network Visualisations
Dandelion Referrers
Long Chains
Using the Data
Network Characteristics Download
Available on Optimise, Advanced, and Ultimate packages.
Network Customers Download
Available on Optimise, Advanced, and Ultimate packages.
Data Requirements
- 1 year (no gaps) of order data
- 90 days of referral data
- For subscription-based businesses, a regular feed of subscription orders (e.g. renewals) is additionally required
FAQ
What package is required?
- Network Insights charts are available on any package.
- Access to downloads requires Optimise, Advanced, or Ultimate.