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Documentation Index

Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt

Use this file to discover all available pages before exploring further.

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Why Promote Your Referral Scheme?

  • Customers share brands 35% more when referral is promoted at two or more touchpoints, compared to just one
  • For best-performing clients, maximising awareness outside of the post-purchase overlay drives 40-50% of referrals
Wherever you promote your scheme, set up unique tracking with situation parameters so you can assess the effectiveness of each touchpoint.

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Where to Promote

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Post-Purchase

After a customer makes a purchase, it’s a great opportunity to encourage them to refer friends and family. A post-purchase full overlay improves the chances of customers engaging with and enrolling in your referral program. Post-purchase referral overlay example

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Homepage

Depending on your monthly website traffic, homepage promotion can be responsible for a large percentage of your referral acquisitions — some clients get more than 50% of their referrals from an effective homepage strategy. Methods include site headers, homepage tiles, corner peels, and link-to-overlay options. See the full homepage promotion guide. Homepage referral promotion example

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Email

Promoting referral in email on a regular basis boosts results by reaching customers who may not have visited your website recently:
  • Dedicated solus email at least once a quarter (on average, share rate increases by 5%)
  • Banners in newsletters promoting new products/ranges
  • Banners in transactional emails (order confirmation, shipping confirmation)
  • Anniversary emails triggered several days after delivery
  • Banners or dedicated emails in post-purchase or welcome series
  • NPS emails — follow up positive reviews with a referral reminder
See the full email promotion guide. Email referral promotion example

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Dashboard

A dashboard in your customer accounts is a personalised way to encourage sharing. It reminds customers every time they log in, shows referrals in progress, and makes sharing easy. See the full dashboard promotion guide. Referral dashboard in customer account

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SMS

Engaging customers through targeted SMS messages offers an alternative way to cut through the noise. Use your referral insights to identify your best brand advocates and send relevant text messages. SMS referral promotion example

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Social Media

If you have a large set of followers, reminding them of your referral programme semi-regularly (once every 1-2 months) can reach customers who aren’t necessarily visiting your website. Social media referral promotion example Social media referral post example

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In App

If you have an app, consider:
  • In-app notifications / push notifications
  • Inclusion in a “My Account” area
  • A menu item on the navigation
  • A tile within the app
If you need technical support with including referral within your app, get in touch. In-app referral promotion example

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Parcel Inserts

Offline promotion through leaflets, parcel inserts, and brochures gets your referral program in front of customers at a moment of delight. See the QR codes & leaflets guide. Parcel insert referral promotion example

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Customise It

Consider your own unique customer journey. What are the points of delight in your customer’s experience? Promoting referral at that moment engages customers at one of their happiest points.
Last modified on March 31, 2026