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When your discount provider is set to Shopify, you can control which customers are eligible to use each discount code. This uses Shopify’s built-in customer segments to restrict discount usage beyond just having the code.

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Setting Eligibility When Creating a Collaboration

1

Navigate to the Actions step

In the collaboration wizard, navigate to the Actions step and select Give discount as the action type.
2

Configure customer eligibility

In the Follower incentive section, scroll to Customer eligibility and choose one of:
  • All customers — anyone with the code can use it.
  • Specific customer segments — only customers in selected Shopify segments can use it.
3

Select segments and publish

If you selected Specific customer segments, a dropdown appears listing your Shopify customer segments. Select one or more segments, then continue through the wizard and publish.
Customer eligibility settings in collaboration wizard

Customer eligibility settings in the collaboration wizard.

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Updating Eligibility on an Existing Collaboration

1

Open the collaboration

Navigate to the collaboration’s edit page.
2

Update eligibility

On the Actions step, find the Customer eligibility section and change the eligibility setting and update segments as needed.
3

Save your changes

Save your changes.
When editing a live collaboration, Shopify discount codes that were already created will be automatically updated to reflect the new eligibility rules. Manually assigned codes will not be affected — see the coupon source card for a breakdown. For more detail, see Updating discount settings in a live collaboration.

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Things to Know

  • Customer segments are fetched directly from your Shopify store.
  • If you don’t see a segment you expect, check that it exists in your Shopify admin under Customers > Segments.
  • This setting only appears when Shopify is your configured discount provider.
  • Customer eligibility is set per collaboration, not globally.
Last modified on July 13, 2026