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When sending emails via Ometria, you may want to promote your referral programme. You can direct customers to your landing page, but if the link isn’t personalised, the customer will need to enter their name and email address before they can take part. As Ometria already holds this information, you can use a special Ometria and Mention Me link to give your customers a personalised experience instead. To set this up, you need to:
  1. Include the link in your Ometria email template.
  2. Make sure your Mention Me campaign triggering rules will show the right offer.

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Prerequisites

  • A working referral landing page on your website with the Mention Me referral tag implemented
Include the following link in your Ometria email:
Ometria automatically updates this link for each customer, so no further configuration is needed in the email itself.

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The Campaign Triggering Rules

When a customer clicks the link, they’re sent to a Mention Me landing page with their name and email address already filled in. The link also passes through the following values from Ometria:
  • Ometria Country Code
  • Ometria Store ID
  • Ometria Lifecycle
  • Ometria Segments
You can use these values in the Triggering Rules section of the Mention Me platform to automatically show the right campaign to each customer. For example, the campaign below is shown to a customer when either the Locale is en_GB or the Ometria Country Code is GB.
Triggering rules showing a campaign served when Locale is en_GB or Ometria Country Code is GB

Triggering rules showing a campaign served when Locale is en_GB or Ometria Country Code is GB.

With this combination of rules, the campaign is shown to customers with an en_GB locale outside of Ometria, for example on your landing page or post-purchase pages. When a customer arrives from Ometria, the campaign is shown as long as their country code is GB, regardless of locale.
Last modified on July 12, 2026