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Documentation Index

Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt

Use this file to discover all available pages before exploring further.

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About the prebuilt journey

With this prebuilt Attentive journey, you can promote your referral programme and encourage enrolled customers to share. This does not replace the initial emails that Mention Me sends after customer enrollment. It acts as an additional touchpoint to encourage sharing.

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Basic workflow

  1. An existing customer registers for your referral program and receives their unique share link via SMS.
  2. If they’ve made a purchase, a thank-you SMS is sent with the share link and a prompt to keep sharing.
  3. If they’ve not made a purchase, a reminder SMS is sent with the share link.
Reminders are sent at different times to prompt continued sharing.

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Activating the journey

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Prerequisites

  • An active Mention Me referral programme
  • An active Attentive account
  • Mention Me / Attentive integration enabled

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Steps to activate

  1. Log in to your Attentive account and navigate to Journeys > Prebuilt Journeys.
  2. Select Mention Me - Promote Referral and install the journey.
Mention Me Promote Referral prebuilt journey in Attentive
  1. The journey trigger Registered as a Referrer from Mention Me is pre-set.
Registered as a Referrer trigger in Attentive
  1. Adjust the wait times according to your strategy. Default delays are included.
Wait time configuration in Attentive journey
  1. Name each message clearly to aid tracking.
Naming messages in Attentive journey You can use the default SMS suggestions or customise your own. If creating custom messages, include the personalisation variables listed below. Default SMS message with personalisation variables
Personalisation VariableDescriptionExample
{{triggerEvent.custom['Firstname']}}Referrer’s first nameJason
{{triggerEvent.custom['Surname']}}Referrer’s surnameJohnson
{{triggerEvent.custom['Referrer Reward']}}Referrer reward shown in message£30 or 15%
{{triggerEvent.custom['Share Link']}}Unique referral linkhttps://mention-me.com/m/ole/cj6qx-john-doe
Use the Preview feature to test how personalisation appears in real messages. SMS preview with personalised referral content
  1. Activate your journey inside Attentive.

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Example SMS messages

Example promote referral SMS message 1 Example promote referral SMS message 2 Example promote referral SMS message 3
Last modified on March 31, 2026