Attentive Data Reference

Overview

SMS amplifies referral performance and enhances the customer experience. Engage your best customers with relevant text messages that drive brand advocacy, increase ROI, and boost revenue.

What the Integration Enables

Grow your contact database by sending real-time email opt-ins to Attentive
Enhance referral data for personalised SMS campaigns and coupon reminders
Improve segmentation using first-party referral and advocacy data

Data Sets Sent to Attentive

With the Mention Me integration, three categories of data are sent to Attentive:

Email opt-ins
Subscriber profile attributes
Custom events

Email Opt-In Statuses

Mention Me does not collect mobile numbers during registration and will only send email opt-ins for referees who choose to opt in.

Attentive will match profiles using the email and merge it with the corresponding phone number, if available. When emails are passed to Attentive, they appear in the customer profile tagged as Status: Collected and Source: Mention Me.

Email status showing Collected from Mention Me source — An email status showing Collected from the Mention Me source.

Subscriber Profile Attributes

Mention Me sends attributes for each subscriber to help with segmentation and targeting within Attentive.

Subscriber profile attributes in Attentive.

Attentive Contact Attribute	Description	Example
Mention Me Share link	Referrer’s personal share link	https://demo.mention-me.com/m/ol/xz3uz-joel-mcfly
Mention Me Dashboard link	Referrer dashboard showing referral history	https://demo.mention-me.com/d/2674816/9c34b0c2
Mention Me Referrals	Number of successful referrals	5
Mention Me Total Shares	Total number of shares	10
Mention Me Shares Email	Email-based shares	2
Mention Me Shares Facebook	Facebook shares	2
Mention Me Shares Facebook Messenger	Messenger shares	1
Mention Me Shares Name Sharing	Shares via name-sharing	1
Mention Me Shares WhatsApp	Shares via WhatsApp	3
Mention Me Shares Source	Source channel of the referee	OPEN-LINK
Mention Me Propensity to Refer	Referral likelihood (Smart Experiment only). Values: High / Low	High
Mention Me ECR Activity	Extended Customer Revenue Activity. Values: Active, Dormant, Lapsed	Active
Mention Me ECR Status	ECR Status (12-month value). Values: High, Medium, Low	High
Mention Me ECR 12m Predicted	Predicted ECR segment 12 months from now. Values: High, Medium, Low, Lapsed	High
Mention Me Network ID	Unique ID for customer’s referral network	N-5051-153480685
Mention Me First Share Date	Date of first share	04.10.2022
Mention Me First Referral Date	Date of first successful referral	12.10.2022
Mention Me Last Share Date	Date of most recent share	06.09.2023
Mention Me Last Referral Date	Most recent referral success	09.10.2023
Mention Me Referrer Engaged	Set when the referrer has accepted referral terms	True

Custom Events

Custom events can be used to trigger journeys or create segments for deeper targeting.

Selecting an event shows its details:

Custom event details in Attentive — The details view for a custom event in Attentive.

Prebuilt journeys or custom-created ones can use events to trigger personalised SMS.

Prebuilt and custom journeys using Mention Me events — Prebuilt and custom Attentive journeys using Mention Me events.

Subscriber event activity can be viewed in their profiles.

Subscriber event activity shown in an Attentive profile.

Events will only appear in Attentive after at least one matching customer triggers them.

Custom Event Reference

Custom Event Name	Description	Fields Available
Registered as Referrer from Mention Me	Customer registers as a referrer	Campaign Name, Customer Segment, Dashboard Link, Experiment Name, First name, Offer Call to Action Copy, Offer Name, Offer Subject Copy, Offer Type, Referee Reward, Referrer Reward, Share Link, Surname
Registered as Referee from Mention Me	Customer joins your program as a referee	Campaign Name, Experiment Name, First name, Fulfilled By, Offer Name, Offer Subject Copy, Offer Type, Reward Amount, Referee Reward, Referrer Reward, Share Source, Surname, Reward Type
Received Referee Reward from Mention Me	Referee received reward after first purchase	Call to Action URL, Campaign Name, Coupon Code, Coupon Expiry, Currency Symbol, Experiment Name, First name, Formated Coupon Expiry, Fulfilled By, Offer Call to Action Copy, Offer Name, Offer Subject Copy, Offer Type, Referrer First Name, Referrer Last Name, Referee Reward, Referrer Reward, Reward Amount, Reward Type
Received Referrer Reward from Mention Me	Referrer receives reward after referee purchases	Call to Action URL, Campaign Name, Coupon Code, Coupon Expiry, Currency Symbol, Experiment Name, First name, Formated Coupon Expiry, Fulfilled By, Offer Call to Action Copy, Offer Name, Offer Subject Copy, Offer Type, Referee First Name, Referee Last Name, Referee Reward, Referrer Reward, Reward Amount, Reward Type, Surname
Opted-in to Marketing Consent from Mention Me	Referee opts into marketing during registration	Campaign Name, Experiment Name, First name, Offer Call to Action Copy, Offer Name, Offer Subject Copy, Offer Type, Surname, Source
Propensity to Refer from Mention Me	Propensity score calculated (Smart Experiment only)	Campaign Name, Experiment Name, First name, Offer Call to Action Copy, Offer Name, Offer Subject Copy, Offer Type, Surname, Propensity to Refer

Getting Started

Onboarding

Referral

Influencer

A/B Testing

Reporting

Integrations

Security & Data

Platform Reference

Overview

What the Integration Enables

Data Sets Sent to Attentive

Email Opt-In Statuses

Subscriber Profile Attributes

Custom Events

Custom Event Reference

​Overview

​What the Integration Enables

​Data Sets Sent to Attentive

​Email Opt-In Statuses

​Subscriber Profile Attributes

​Custom Events

​Custom Event Reference

Overview

What the Integration Enables

Data Sets Sent to Attentive

Email Opt-In Statuses

Subscriber Profile Attributes

Custom Events

Custom Event Reference