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About the Prebuilt Journey

With this prebuilt Attentive journey, you can remind your existing customers to use the coupon codes they received after successfully referring a friend to your brand. This helps increase repeat purchase rates by prompting referrers to redeem their reward. This does not replace the initial reward email that Mention Me sends to the customer upon a successful referral. This journey is an additional touchpoint to boost re-engagement.

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Basic Workflow

  1. A customer receives a coupon via SMS after referring a friend.
  2. If they haven’t made a purchase, another SMS will remind them of their coupon code.
Reminders are sent at strategic intervals to encourage redemption.

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Activating the Journey

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Prerequisites

  • An active Mention Me referral program
  • An active Attentive account
  • Mention Me / Attentive integration enabled

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Steps to Activate

1

Open Prebuilt Journeys

Log in to your Attentive account and navigate to Journeys > Prebuilt Journeys.
2

Install the Coupon Reminder journey

Select the Mention Me — Coupon Reminder journey to install it.
Mention Me Coupon Reminder prebuilt journey in Attentive

The Mention Me Coupon Reminder prebuilt journey in Attentive.

3

Confirm the journey trigger

Received a Referrer Reward from Mention Me is the pre-selected journey trigger.
Received a Referrer Reward trigger in Attentive

The Received a Referrer Reward trigger in Attentive.

4

Update the wait periods

Update wait periods to align with your coupon validity. Defaults are included.
Wait period configuration for coupon reminders

Wait period configuration for the coupon reminder messages.

5

Label each message

Label each message for easy tracking.
Labelling messages for tracking in Attentive

Labelling messages for tracking in Attentive.

6

Review or customise the message content

Mention Me provides default message content with suggested personalisation variables. You can use these or write your own message.
Default coupon reminder message with personalisation variables

Default coupon reminder message with personalisation variables.

If writing your own message, include the following variables:Use the Preview option in Attentive to check your message before launch.
SMS preview of coupon reminder message

An SMS preview of the coupon reminder message.

7

Activate the journey

Activate the journey in Attentive.

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Example SMS Messages

Example coupon reminder SMS message 1

An example coupon reminder SMS message sent to a referrer.

A follow-up message continues the reminder sequence:
Example coupon reminder SMS message 2

A second example coupon reminder SMS message sent to a referrer.

Last modified on July 12, 2026