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This guide walks through adding Mention Me voucher codes into your Bloomreach BAU emails to remind customers about unused vouchers. You can also use pre-built initiatives to automate email reminders. Importing the initiative into Bloomreach generates:
  • Aggregates
  • Example banners
  • Segments used to display voucher content based on referral activity

Aggregates

All aggregates are calculated using the last issued voucher (either to a referrer or referee) with a future expiry date. To format expiry dates for customer-facing display:

Example Banners

Two example banners (referrer and referee) are provided with pre-inserted aggregates.
Referrer banner example in Bloomreach

An example referrer banner in Bloomreach with pre-inserted aggregates.

The referee banner follows the same layout, tailored to the referee journey:
Referee banner example in Bloomreach

An example referee banner in Bloomreach with pre-inserted aggregates.

Pre-Built Segments

These segments control banner visibility and only display content to customers with voucher rewards.

Prerequisites

  1. An active Mention Me referral programme that rewards referees and referrers
  2. Mention Me and Bloomreach integration enabled
  3. Email Service Provider (ESP) integrated with your Bloomreach account
  4. Understanding of Bloomreach Jinja

Step 1 - Download Banner Aggregates

Download the JSON file linked at the bottom of this guide.

Step 2 - Import Into Bloomreach

1

Log in to Bloomreach

Log in to Bloomreach.
2

Navigate to Initiatives

Navigate to Initiatives.
Bloomreach Initiatives navigation

The Initiatives navigation in Bloomreach.

3

Click Import

Click Import.
Bloomreach Import button

The Import button in Bloomreach.

4

Upload and import the file

Upload the downloaded file and click Import.
Bloomreach file upload and import dialog

The file upload and import dialog in Bloomreach.

Step 3 - Add a Banner to Emails

You have two options:

Using the Pre-Built Banner

1

Add a custom row

Add a new row in your email design and choose Custom.
2

Insert a banner

Insert either the referrer or referee banner.
Adding a custom banner row in Bloomreach email design

Adding a custom banner row in Bloomreach email design.

3

Customise the banner

Update banner copy and imagery to match your brand.

Using Your Own Banner with Aggregates

1

Add a personalisation tag

In your email, add a new personalisation tag using Customer attribute.
2

Select a Mention Me aggregate

Select an aggregate starting with last_mention_me.
Selecting a Mention Me aggregate as a personalisation tag

Selecting a Mention Me aggregate as a personalisation tag.

For expiry dates, use Jinja formatting:
Jinja formatted expiry date in Bloomreach

A Jinja formatted expiry date shown in Bloomreach.

Last modified on July 12, 2026