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About Audience Builder

Audience Builder lets you create seed audiences from your first-party referral data, synchronise them with TikTok, and target more people like them via lookalike audiences.
Audience Builder is available on specific packages or as an add-on. Reach out to your Mention Me Account Manager to learn more and upgrade if needed.

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Prerequisites

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Step 1 - Connect Your Ads Account

1

Click Connect and select TikTok

On the Mention Me platform, click Connect.
Mention Me Audience Builder Connect button with TikTok selected

The Audience Builder connect button with TikTok selected.

2

Agree to the Terms and Conditions

Allow Mention Me to transfer data to TikTok on your behalf.
Terms and Conditions acceptance for TikTok data transfer

The Terms and Conditions screen for TikTok data transfer.

3

Create a new authentication

Create new authentication dialog

The dialog for creating a new authentication.

4

Name your authentication and select Create

Naming the TikTok authentication

Naming the TikTok authentication before creating it.

5

Log in with your TikTok account details

TikTok login screen

The TikTok login screen.

6

Grant Mention Me permission

Mention Me cannot post anything to your page.
Granting Mention Me permission to access TikTok

Granting Mention Me permission to access TikTok.

7

Select Authorise to complete the authentication

TikTok Authorise confirmation

The TikTok authorise confirmation screen.

8

Select the TikTok Ad Account

Choose which account to send your Mention Me data to and press Next.
Selecting TikTok Ad Account to send data to

Selecting the TikTok ad account to send data to.

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Step 2 - Build Your Audience

1

Select the country(s)

Choose which countries to build the audience from.
Country selection for audience building

The country selection screen for building an audience.

Select one country per seed audience for best results. If contact numbers are low, select multiple countries in similar markets.
2

Select the dataset and click Next

We recommend Existing customers who have successfully referred a friend. If you have fewer than 1,000 contacts, choose the next dataset in the list.
Dataset selection with audience options and contact counts

The dataset selection screen with audience options and contact counts.

Audience data is collected from your best customers over the last 12 months:

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Step 3 - Name Your Audience

1

Name your audience and click Next

A default name is created automatically. This name appears in your TikTok Ads Manager.
Naming the TikTok audience

Naming the TikTok audience.

2

Use a naming convention that is easy to identify

Audience naming convention example

An example of a clear audience naming convention.

1

Confirm consent

Confirm that you have the relevant consents required by law or by TikTok to enable Mention Me to process this data.
Consent confirmation and audience review screen

The consent confirmation and audience review screen.

2

Review and click Build

Review your audience details and click Build to start the sync.
  • You can edit the audience name directly on this page.
  • The build starts immediately but can take 24-48 hours for TikTok to process.
  • Email addresses are hashed before being sent to TikTok.
3

View your audiences

Once the build starts, the summary screen lets you view all audiences with contact counts and build new audiences.Your audience updates weekly with new customers meeting the selection criteria.
Audience summary showing all audiences with contact counts

The audience summary showing all audiences with contact counts.

Effective audiences need a minimum of 1,000 contacts, but aim for 5,000+ as a realistic starting point due to variable match rates. If your recommended audience is too small, create another based on the next valuable dataset.

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Step 5 - Build Lookalike Audiences in TikTok

Once the audience has synced, create a lookalike audience to find new customers that “look like” your best customers.
TikTok lookalike audience creation

Creating a TikTok lookalike audience.

  • It may take 6-24 hours for your Lookalike Audience to be created.
  • You don’t need to wait for updates to use your Lookalike Audience.

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Step 6 - Create an Ad Using Lookalike Audiences

Create a TikTok Ad using your new lookalike audience.
  • Keep ad copy the same as previous campaigns to compare results.
  • Experiment with multiple audiences to find the best performers.
  • Compare performance against previous purchase and CRM-based audiences.
Last modified on July 10, 2026