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Mention Me identifies influencers from your existing customer base. This approach ensures authenticity by recognising people who already genuinely love your product. Shortly after onboarding, recommended influencers appear in the Suggested tab in the Influencer Discovery section. Suggested influencers tab in Influencer Discovery showing ranked profiles

Why vetting matters

Not everyone who purchases your product is the right fit to become an influencer. Mention Me runs an automated vetting process to assess whether an outreach email is worthwhile, using a combination of AI-driven checks and human oversight. The quality of the AI vetting is benchmarked with human review. This “human in the loop” approach helps fine-tune the process, build robust test datasets, and catch errors before they reach you. You can also manually review influencer feeds in the platform and reject profiles directly, providing feedback that continuously improves recommendations.

How suitability is assessed

The vetting process draws from three categories of data:

Brand profile

AI-generated during onboarding and reviewable at any time in the Influencer settings. Includes:
  • Brand purpose
  • Core values
  • Tone of voice
  • Visual identity
  • Product categories and range

Exclusion criteria

Set during onboarding and customisable for your brand:
  • Political, social, or ethical sensitivities
  • High-risk content themes
  • Profile type misalignment
  • Content themes and visual style

Influencer profile

Key factors analysed for each potential influencer:
  • Influencer handle
  • Bio and location
  • Follower count
  • Engagement rate
  • Hashtags used
  • Audience locations
  • Popular and recent content

Programme-level suitability filters

You can set further filters at the programme level to refine influencer selection:
  • Age range
  • Minimum follower count
  • Minimum engagement rate
  • Activity (influencers must be active within the last 180 days, by default)
  • Location (by country)
  • Language

How scoring and suggestions work

These data points are weighted to assess each influencer’s suitability. The Suggested tab displays influencers ranked by alignment with your brand’s preferences and content fit. Hover over the fit label on any suggested influencer to see detailed suitability reasons. Influencers who are also existing customers receive special consideration.
Fit label tooltip showing detailed suitability reasons for a suggested influencer

Managing exclusions

Any influencer who fails to meet your exclusion criteria is automatically disqualified and will not be suggested. Review all disqualified profiles in the Disqualified tab. Disqualified influencers tab showing profiles that failed exclusion criteria

Continuous quality improvement

Mention Me regularly assesses the vetting process using both AI and your feedback. Manual reviews and client rejection of profiles provide valuable data, helping continually strengthen the criteria and accuracy of influencer recommendations.
Last modified on March 31, 2026